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January 2018

Email Marketing (Intermediate) – DigitalBoost – Helensburgh

January 17 @ 9:30 am - 12:30 pm
Helensburgh Parish Church, Colquhoun Street
Helensburgh,G84 8UPUnited Kingdom
+ Google Map
Free
Email Marketing

Being able to engage your customers in conversation is a key way to create sales. This workshop is ideal for people currently using email but not to its full potential. By the end of this workshop, delegates will be able to understand how to target the right audiences, how to create a quality marketing email and how to measure its effectiveness. The session will include learning how to identify the most suitable platforms and tools for email marketing campaigns, including…

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Facebook for Business (Intermediate) – DigitalBoost – Inverness

January 25 @ 9:30 am - 12:30 pm
Highlands and Islands Enterprise, An Lochran, Inverness Campus
Inverness,IV2 5NA
+ Google Map
Free

This workshop is designed for people who want to deepen their understanding of how Facebook can be used to engage with their target audience in order to boost conversions. Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this workshop will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target, create and…

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Twitter and Hootsuite (Intermediate) – DigitalBoost – Inverness

January 25 @ 1:30 pm - 4:30 pm
Highlands and Islands Enterprise, An Lochran, Inverness Campus
Inverness,IV2 5NA
+ Google Map
Free

A workshop for businesses that already use Twitter as part of their digital marketing strategy, and wish to produce more engaging content, reach a wider audience and measure the effectiveness. This workshop will help you develop and hone your social media strategy in order to amplify your message. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to…

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Facebook for Business (Intermediate) – DigitalBoost – Forres

January 31 @ 9:30 am - 12:30 pm
Horizon Scotland, The Enterprise Park Forres,
Forres,IV36 2AB United Kingdom
+ Google Map
Free

This workshop is designed for people who want to deepen their understanding of how Facebook can be used to engage with their target audience in order to boost conversions. Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this workshop will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target, create and…

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Twitter and Hootsuite (Intermediate) – DigitalBoost – Forres

January 31 @ 1:30 pm - 4:30 pm
Horizon Scotland, The Enterprise Park Forres,
Forres,IV36 2AB United Kingdom
+ Google Map
Free

A workshop for businesses that already use Twitter as part of their digital marketing strategy, and wish to produce more engaging content, reach a wider audience and measure the effectiveness. This workshop will help you develop and hone your social media strategy in order to amplify your message. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to…

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February 2018

Facebook for Business (Intermediate) – DigitalBoost – Thurso

February 1 @ 9:30 am - 12:30 pm
Pentland Hotel, Princes Street
Thurso,KW14 7AA
+ Google Map
Free

This workshop is designed for people who want to deepen their understanding of how Facebook can be used to engage with their target audience in order to boost conversions. Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this workshop will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target, create and…

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LinkedIn for Business (Intermediate) – DigitalBoost – Thurso

February 1 @ 1:30 pm - 4:30 pm
Pentland Hotel, Princes Street
Thurso,KW14 7AA
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Free
LinkedIn for business

Want to boost your business with LinkedIn? We’ll take you beyond networking by showing you how it can market your products and promote your brand. LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you have to learn how to use it, and this workshop gives you expert guidance. You’ll create a LinkedIn strategy to supercharge your business via marketing and brand promotion initiatives. You’ll learn when to use personal and company profiles and…

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Digital Marketing Strategy – DigitalBoost – Shetland

February 6 @ 9:30 am - 12:30 pm
Train Shetland, North Gremista Industrial Estate
Lerwick,ShetlandZE1 0PXUnited Kingdom
+ Google Map
Free
Digital Marketing Strategy

Digital marketing can deliver real world business growth, and this workshop will show you a practical strategy for success. This inspiring workshop will guide you through the practical steps needed to design a digital marketing strategy to meet your business objectives and create more leads. Successful strategies have three key elements: Content Creation, Content Publication and Content Amplification©. You will learn time-efficient techniques for developing these elements so you can confidently drive more traffic to your website. We’ll help you…

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Web and Social Media Analytics – DigitalBoost – Helensburgh

February 6 @ 1:00 pm - 4:00 pm
Helensburgh Parish Church, Colquhoun Street
Helensburgh,G84 8UPUnited Kingdom
+ Google Map
Free
Tumetrix Social Media analytics

This workshop (previously called Website Analytics) unlocks Google analytics so you can clearly see where your website traffic is coming from and why, transforming your website’s effectiveness. Google Analytics is an incredibly powerful tool for all businesses with an online presence, and by the end of this workshop you’ll be comfortable reading, understanding and acting on analytics information. You’ll be able to see at a glance where your website traffic comes from, and what this means for your company. Even…

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Web and Social Media Anlaytics – DigitalBoost – Shetland

February 6 @ 1:30 pm - 4:30 pm
Train Shetland, North Gremista Industrial Estate
Lerwick,ShetlandZE1 0PXUnited Kingdom
+ Google Map
Free
Tumetrix Social Media analytics

This workshop (previously called Website Analytics) unlocks Google analytics so you can clearly see where your website traffic is coming from and why, transforming your website’s effectiveness. Google Analytics is an incredibly powerful tool for all businesses with an online presence, and by the end of this workshop you’ll be comfortable reading, understanding and acting on analytics information. You’ll be able to see at a glance where your website traffic comes from, and what this means for your company. Even…

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Cloud for Business Essentials – DigitalBoost – Helensburgh

February 7 @ 9:30 am - 12:30 pm
Helensburgh Parish Church, Colquhoun Street
Helensburgh,G84 8UPUnited Kingdom
+ Google Map
Free
Cloud for Business

Your back office and technology requirements need to be secure, scalable and cost-effective. This course will help you discover or improve a strategy to achieve just that. How can you keep track of customers and manage resources efficiently? Is a cloud-based solution right for your business? How do different back office strategies compare on cost? At the end of this workshop you’ll have up-to-date information and tools to help you make strategic back-office decisions. Real-world examples will help you understand…

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Email Marketing (Intermediate) – DigitalBoost – Inverness

February 7 @ 9:30 am - 12:30 pm
Highlands and Islands Enterprise, An Lochran, Inverness Campus
Inverness,IV2 5NA
+ Google Map
Free
Email Marketing

Being able to engage your customers in conversation is a key way to create sales. This workshop is ideal for people currently using email but not to its full potential. By the end of this workshop, delegates will be able to understand how to target the right audiences, how to create a quality marketing email and how to measure its effectiveness. The session will include learning how to identify the most suitable platforms and tools for email marketing campaigns, including…

Find out more »

Paid for Advertising (Intermediate) – DigitalBoost – Inverness

February 7 @ 1:30 pm - 4:30 pm
Highlands and Islands Enterprise, An Lochran, Inverness Campus
Inverness,IV2 5NA
+ Google Map
Free
Tuminds social media ecommerce

This workshop is ideal for those looking to increase the effectiveness of their paid advertising and digital marketing strategy. After completing this workshop you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you, as well as the mix of social media platforms you can choose from. The event also covers strategy, ad content guidelines…

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Build Your Own Business Website – Inverness

February 14 @ 9:30 am - 12:30 pm
Fairways Leisure, Castle Heather
Inverness,HighlandsIV2 6AAUnited Kingdom
+ Google Map
Free
Build your website

This workshop is aimed at businesses with little or no website experience, but a desire to start building an online presence This workshop is aimed at businesses with little or no website experience, but a desire to start building an online presence. You will find out some of the basics about websites and then get the chance to put the theory into action and build your own site using the free online tool Wordpress. There will be expert help available…

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Improve your Website Performance – Inverness

February 14 @ 1:30 pm - 4:30 pm
Fairways Leisure, Castle Heather
Inverness,HighlandsIV2 6AAUnited Kingdom
+ Google Map
Free
Website found

This workshop is designed for anyone who already has a website and wants to make it more effective If you already had a business website, this workshop will help you: Understand what customers want from your website Avoid common mistakes Improve your search engine ranking to help people find your website Provide the best information and experience when visitors arrive on your site Increase sales or enquiries through your website

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Digital Marketing Strategy – DigitalBoost – Lochgilphead

February 20 @ 1:00 pm - 4:00 pm
The Enterprise Centre, Business Gateway Kilmory
Lochgilphead,PA31 8SHUnited Kingdom
+ Google Map
Free
Digital Marketing Strategy

Digital marketing can deliver real world business growth, and this workshop will show you a practical strategy for success. This inspiring workshop will guide you through the practical steps needed to design a digital marketing strategy to meet your business objectives and create more leads. Successful strategies have three key elements: Content Creation, Content Publication and Content Amplification©. You will learn time-efficient techniques for developing these elements so you can confidently drive more traffic to your website. We’ll help you…

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Paid for Advertising (Intermediate) – DigitalBoost – Oban

February 21 @ 9:30 am - 12:30 pm
West Highland Housing Association, Crannog Lane
Oban,PA34 4HBUnited Kingdom
+ Google Map
Free
Tuminds social media ecommerce

This workshop is ideal for those looking to increase the effectiveness of their paid advertising and digital marketing strategy. After completing this workshop you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you, as well as the mix of social media platforms you can choose from. The event also covers strategy, ad content guidelines…

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Introduction to Social Media – Elgin

February 21 @ 9:30 am - 12:30 pm
The Inkwell, Francis Pl
Elgin,IV30 1LQUnited Kingdom
+ Google Map
Free
What is a Hashtag

This workshop will give you an overview of how you can use sites like Facebook, Twitter and LinkedIn to interact with your customers to promote and grow your business. Social Media has grown significantly in recent years and has become a vital part of the marketing mix. This workshop will give you an overview of how you can use sites like Facebook, Twitter and LinkedIn to interact with your customers to promote and grow your business. As well as practical…

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Build Your Own Business Website – Elgin

February 21 @ 1:30 pm - 4:30 pm
The Inkwell, Francis Pl
Elgin,IV30 1LQUnited Kingdom
+ Google Map
Free
Build your website

This workshop is aimed at businesses with little or no website experience, but a desire to start building an online presence This workshop is aimed at businesses with little or no website experience, but a desire to start building an online presence. You will find out some of the basics about websites and then get the chance to put the theory into action and build your own site using the free online tool Wordpress. There will be expert help available…

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Producing Engaging Online Content (Intermediate) – DigitalBoost – Dunoon

February 22 @ 9:30 am - 12:30 pm
Fairmile, Suite 1, Sandbank Business Park
Dunoon,PA32 8PB
+ Google Map
Free

Producing quality content is an excellent way of helping customers develop a meaningful relationship with your brand, and ultimately boosting sales. Learn to understand, source and measure content. Even if you are not traditionally in the business of providing content, it’s important to have good-quality articles or even nuggets of useful information on your website and elsewhere to drive customer engagement and help you stand out from your competitors. If you can provide easily accessible evidence that you are an…

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