Loading Workshops

« All Workshops

  • This workshop has passed.

Content Marketing & Email Marketing Masterclass

May 14 @ 9:30 am - 4:00 pm

Content and email marketing can play an important role in growing your business and increasing sales. This masterclass will cover how content marketing can be used to engage with your customers and bring consumers along the conversion funnel; and will provide a practical session on improving the effectiveness of your email communication.

  • Understanding content marketing
  • Knowing your audience
  • Generating content ideas
  • Content types and creation
  • Elements of a successful content marketing strategy and planning content
  • Improving your email marketing
  • Database building
  • Mailchimp and other email management tools


This masterclass is part of the 5-day intense Professional Digital Marketing course by Tuminds Digital Business School.

Level: Intermediate to advanced

Admission requirements: Participants need to have significant experience working in digital marketing or a relevant qualification.




Tuminds Digital Business School

The Tuminds Digital Business School is new for 2019 and set to deliver leading-edge digital skills training with a series of 5-day courses. The concept allows delegates the option to attend the entire week, immersing themselves in intensive learning, or to select those masterclasses that meet their specific needs.

The new range of digital training courses are tailored to address digital needs and skills gaps. The first courses will be targeted to suit experienced marketing professionals followed by an intense course for start-up businesses to get off to a flying start. The courses all focus on real training benefits, ensuring candidates leave the courses with genuinely effective skills.


May 14
9:30 am - 4:00 pm
Workshop Categories:


The Green House
Beechwood Business Park North
Inverness,IV2 3BL
+ Google Map