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February 2019

Video Production for Social Media – DigitalBoost – Orkney

February 20 @ 9:30 am - 12:30 pm
The Pickaquoy Centre, Muddisdale Rd
Kirkwall ,KW15 1LR United Kingdom
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Free

Video captures peoples’ attention online and is becoming increasingly important for engaging with potential, or real, clients. Discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience. Learn how to create a short and effective video without pain or expense, including how to plan, shoot, edit and upload it without special kit or expertise. Get to know the various digital platforms…

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Twitter and Hootsuite (Intermediate) – DigitalBoost – Dunoon

February 20 @ 10:00 am - 1:30 pm
Queen’s Hall Dunoon,ArgyllPA23 7HH + Google Map
Free

A workshop for businesses that already use Twitter as part of their digital marketing strategy, and wish to produce more engaging content, reach a wider audience and measure the effectiveness. This workshop will help you develop and hone your social media strategy in order to amplify your message. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to…

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Pinterest, Instagram and Photography for Business – DigitalBoost – Orkney

February 20 @ 1:30 pm - 4:30 pm
The Pickaquoy Centre, Muddisdale Rd
Kirkwall ,KW15 1LR United Kingdom
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Free

Find out how to use image sharing apps Pinterest and Instagram to grow your business. Learn how to shoot, process and upload photos. Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest and Instagram. Learn which type of audience you can reach via each platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact. Discover the basic ‘does and don’ts’ of taking your own…

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Video Production for Social Media – DigitalBoost – Lochgilphead

February 21 @ 10:00 am - 1:30 pm
The Enterprise Centre, Business Gateway Kilmory
Lochgilphead,PA31 8SHUnited Kingdom
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Free

Video captures peoples’ attention online and is becoming increasingly important for engaging with potential, or real, clients. Discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience. Learn how to create a short and effective video without pain or expense, including how to plan, shoot, edit and upload it without special kit or expertise. Get to know the various digital platforms…

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Facebook for Business (Intermediate) – DigitalBoost – Orkney

February 21 @ 1:30 pm - 4:30 pm
The Pickaquoy Centre, Muddisdale Rd
Kirkwall ,KW15 1LR United Kingdom
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Free

This workshop is designed for people who want to deepen their understanding of how Facebook can be used to engage with their target audience in order to boost conversions. Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this workshop will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target, create and…

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Video Production for Social Media – DigitalBoost – Orkney

February 21 @ 6:00 pm - 9:00 pm
The Pickaquoy Centre, Muddisdale Rd
Kirkwall ,KW15 1LR United Kingdom
+ Google Map
Free

Video captures peoples’ attention online and is becoming increasingly important for engaging with potential, or real, clients. Discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience. Learn how to create a short and effective video without pain or expense, including how to plan, shoot, edit and upload it without special kit or expertise. Get to know the various digital platforms…

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Using Social Media to Grow Your Business – QEST – Dumfries

February 22 @ 9:30 am - 4:00 pm

This workshop forms part of the QEST Business Skills Programme February 2019 (Queen Elizabeth Scholarship Trust). How convinced are you about the power of social media?  Are you still wondering what the benefits are for your business?  With more than 2 billion worldwide users, your customers are already there, and that’s what makes social media a crucial part of your brand's marketing strategy. But while you should be on social media, or already are, knowing where to begin or using it effectively…

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Enhance your Business with Digital – DigitalBoost – Shetland

February 25 @ 9:30 am - 12:30 pm
Train Shetland, North Gremista Industrial Estate
Lerwick,ShetlandZE1 0PXUnited Kingdom
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Free

Why should your business get involved with digital platforms? Are you missing a major opportunity for commercial growth? Could there be a threat to your market share if you don’t get into digital? Are you worried that you’re not using digital platforms to enhance your business? Find out if your worries are justified. Discover the opportunities and risks of using digital and of NOT using digital. This workshop could give you the chance to pick up digital knowledge and skills…

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Facebook for Business (Intermediate) – DigitalBoost – Shetland

February 25 @ 1:30 pm - 4:30 pm
Train Shetland, North Gremista Industrial Estate
Lerwick,ShetlandZE1 0PXUnited Kingdom
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Free

This workshop is designed for people who want to deepen their understanding of how Facebook can be used to engage with their target audience in order to boost conversions. Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this workshop will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target, create and…

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Effective eCommerce – DigitalBoost – Shetland

February 26 @ 9:30 am - 12:30 pm
Train Shetland, North Gremista Industrial Estate
Lerwick,ShetlandZE1 0PXUnited Kingdom
+ Google Map
Free
Tuminds social media ecommerce

Want to grow your business? Not sure about selling online? This workshop will arm you with valuable skills and information that will help you increase the effectiveness of your eCommerce presence. What’s the best way to sell YOUR products online? The key to improving your eCommerce business is measuring its effectiveness - you can then take steps to optimise its performance. Should you be using eBay or Amazon, neither or both? This workshop will also take you through the factors…

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Producing Engaging Online Content (Intermediate) – DigitalBoost – Lochgilphead

February 27 @ 10:00 am - 1:30 pm
The Enterprise Centre, Business Gateway Kilmory
Lochgilphead,PA31 8SHUnited Kingdom
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Free

Producing quality content is an excellent way of helping customers develop a meaningful relationship with your brand, and ultimately boosting sales. Learn to understand, source and measure content. Even if you are not traditionally in the business of providing content, it’s important to have good-quality articles or even nuggets of useful information on your website and elsewhere to drive customer engagement and help you stand out from your competitors. If you can provide easily accessible evidence that you are an…

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Email Marketing (Intermediate) – DigitalBoost – Oban

February 28 @ 10:00 am - 1:30 pm
West Highland Housing Association, Crannog Lane
Oban,PA34 4HBUnited Kingdom
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Free
Email Marketing

Being able to engage your customers in conversation is a key way to create sales. This workshop is ideal for people currently using email but not to its full potential. By the end of this workshop, delegates will be able to understand how to target the right audiences, how to create a quality marketing email and how to measure its effectiveness. The session will include learning how to identify the most suitable platforms and tools for email marketing campaigns, including…

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March 2019

Introduction to Social Media – Inveraray

March 5 @ 9:30 am - 1:30 pm
Loch Fyne Hotel & Spa Inveraray,PA32 8XTUnited Kingdom + Google Map
Free
What is a Hashtag

Are you curious about social media and what it can do for your business? Then this is the workshop for you. it is designed for people who haven’t used social media and would like to learn more. Are you curious about social media marketing and what it can do for your business? Do you think of yourself as a bit of a digital dinosaur? Then this is the workshop for you. It is designed for people who haven’t used social…

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Enhance your Business with Digital – DigitalBoost – Helensburgh

March 6 @ 1:00 pm - 4:30 pm
Parish Church, Colquhoun Street
Helensburgh,G84 8UP
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Free

Why should your business get involved with digital platforms? Are you missing a major opportunity for commercial growth? Could there be a threat to your market share if you don’t get into digital? Are you worried that you’re not using digital platforms to enhance your business? Find out if your worries are justified. Discover the opportunities and risks of using digital and of NOT using digital. This workshop could give you the chance to pick up digital knowledge and skills…

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May 2019

Professional Digital Marketing Course

May 13 - May 17
The Green House, Beechwood Business Park North
Inverness,IV2 3BL
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Digital Marketing Strategy

Intensive 5-day digital training for experienced marketing professionals The Professional Digital Marketing course has been created specifically to address digital needs and skills gaps for marketing professionals, digital marketers and small business owners.  The course delivers the tools needed to meet the challenges of the economy today and tomorrow. This is a practical course delivered by high calibre digital marketing experts, packed with up-to-date tools, industry trends and practical insights. The Professional Digital Marketing course will run from 13th –…

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Effective Online Advertising Masterclass

May 13 @ 9:30 am - 4:00 pm
The Green House, Beechwood Business Park North
Inverness,IV2 3BL
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Take your online advertising to the next level with our Effective Online Advertising masterclass.  You’ll receive in-depth training on best practices for online advertising, and how to create successful search and social advertising campaigns.  Delegates will leave with a strategic plan for online advertising. Search engine advertising: Google Adwords, Pay per Click Social media advertising: Facebook Ads, Twitter and Instagram advertising Remarketing Analyse return on investment   This masterclass is part of the 5-day intense Professional Digital Marketing course by…

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Content Marketing & Email Marketing Masterclass

May 14 @ 9:30 am - 4:00 pm
The Green House, Beechwood Business Park North
Inverness,IV2 3BL
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Content and email marketing can play an important role in growing your business and increasing sales. This masterclass will cover how content marketing can be used to engage with your customers and bring consumers along the conversion funnel; and will provide a practical session on improving the effectiveness of your email communication. Understanding content marketing Knowing your audience Generating content ideas Content types and creation Elements of a successful content marketing strategy and planning content Improving your email marketing Database…

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Search Engine Optimisation and Analytics Masterclass

May 15 @ 9:30 am - 4:00 pm
The Green House, Beechwood Business Park North
Inverness,IV2 3BL
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Find out how to improve and maintain your website ranking and develop your Google Analytics knowledge in this SEO and Analytics course.  If you are a marketing professional or business owner looking for best practice guidelines on developing your website and analysing data trends, this is the masterclass for you. SEO 101 - what is SEO and why is it important? How Search Engines actually work – crawling, indexing and ranking Keyword Research - understanding what your audience wants On-Page…

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Digital Growth Strategies Masterclass

May 16 @ 9:30 am - 4:00 pm
The Green House, Beechwood Business Park North
Inverness,IV2 3BL
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Create a long-term digital strategy and a short-term action plan for your business at this Digital Growth Strategies course.  Find out how digitisation can help your business grow and leave with a knowledge of a range of tools, techniques and frameworks to implement your growth plans. Why bring your business into the digital world Define your business goals and marketing objectives Identify business needs and objectives that could benefit from digital tools Identify the right digital solutions for your business…

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Creating Engaging Visual Content Masterclass

May 17 @ 9:30 am - 4:00 pm
The Green House, Beechwood Business Park North
Inverness,IV2 3BL
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Creating engaging visual content for social media

This practical masterclass will show delegates the tools and techniques available for creating engaging images and videos for social media.  There will be lots of hands-on examples and opportunities to practice. Creating engaging images and videos for social media Online photo and video editing tools - Canva, Snapseed, Adobe Sparkpost, Unfold, Quik, Splice, iMovie, etc Creating engaging stories for Instagram, Facebook Creating an effective YouTube channel   This masterclass is part of the 5-day intense Professional Digital Marketing course by…

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