Make ChatGPT work for you
You do not need to become a ChatGPT expert. You need to know how to use it confidently for the work you actually do.
This personalised one-hour session helps you turn ChatGPT into a practical business tool. Instead of following a fixed course, we focus on your role, your responsibilities and the tasks that take up your time.
The session is suitable for complete beginners and more experienced users. During your free 15-minute intake chat, we will identify the areas where ChatGPT could make the biggest difference to your work.
What could we cover?
- Creating better prompts that produce more useful results
- Writing marketing content that reflects your brand and audience
- Turning meeting notes into actions, reports or follow-up emails
- Creating proposals, plans, procedures or customer communications
- Reviewing, summarising and working with uploaded documents
- Organising ongoing work using ChatGPT Projects
- Creating reusable instructions, templates or business assistants
- Improving an existing ChatGPT process that is not delivering the right results
What will you leave with?
- A working ChatGPT process tailored to your role
- Reusable prompts, templates or instructions
- Greater confidence in deciding when to use ChatGPT
- How to use AI safely and responsibly
- Practical next steps you can apply immediately
Who is this session for?
This session is ideal for:
- Marketing and communications professionals
- Operations and administration professionals
- Small-business owners
- Anyone using ChatGPT without getting consistent results
- Anyone who has opened an account but is unsure what to do next
You will work in your own ChatGPT account, using examples from your own business wherever appropriate.
Duration: 1 hour
This webinar can be delivered online or in our training room in Inverness
Pricing
Online delivery using Zoom – £195
In person at our Inverness Training Room – £250
Get ready to unleash the full potential of ChatGPT for your business. Book a free 15-min consultation call today!
AI Foundations for Business Impact (Beginner Level)
Duration: 3.5 hours (09:00-12:30)
Ideal for: Business owners and managers new to AI
Trainers: Rene Looper and Geoff Todd (Farsight Digital Solutions)
Price: £295 ex vat p.p.
Session Overview: This workshop demystifies AI and provides immediate, practical applications for business growth. Participants leave with AI tools they can implement straight away.
Small class size (max 10) for a tailored learning experience.
Learning Outcomes:
- Understand AI basics without the technical jargon
- Identify 3-5 immediate AI opportunities in your business
- Set up and use 3 essential and free AI tools during the session
- Create your first AI-powered business content
- Develop confidence to explore AI further
AI Workshop Content:
AI Reality Check (30 mins)
- What AI actually is (and isn’t) in 2026 and what it means for your business
- Separating AI hype from practical business value
Hands on workshop (90 min)
- ChatGPT/Claude for business writing and planning
- Canva AI for social media and marketing materials
- AI scheduling and productivity tools
- Live creation of business content
Coffee Break (15 mins)
AI for Your Business Type (45 mins)
- Industry-specific AI applications
- Small group work: Identify your top 3 AI opportunities
- Resource toolkit and next steps
Implementation Planning (30 mins)
- 30-60-90 day AI adoption roadmap
- Common pitfalls to avoid
- Support resources and community access
Takeaways: AI tool cheat sheets, prompt library, 90-day implementation plan
Booking for your team? Discounts are available for multiple places.
(Intermediate Level)
Venue: The Green House, Inverness, IV2 3BL
Duration: 4 hours (09:00-13:00)
Trainers: Rene Looper and Geoff Todd (Farsight Digital Solutions)
Ideal for: Marketing managers, Marketing and PR Agencies, Business Consultants with basic AI knowledge
Price: £450 ex vat p.p.
Session Overview: Advanced AI applications for marketing, customer service, and business development. Focus on measurable ROI and competitive advantage.
Small class size (max 6) for a tailored learning experience.
Learning Outcomes:
- Master AI for content creation and marketing campaigns
- Build automated customer service workflows
- Create data-driven marketing strategies using AI
- Develop AI-powered sales processes
AI Workshop Content:
AI Marketing Mastery (60 mins)
- AI for SEO and digital marketing
- Social media automation and optimisation
- Email marketing with AI personalisation
Customer Experience Revolution (60 mins)
- Building intelligent chatbots (hands-on session)
- AI-powered customer service workflows
- AI personalisation in your business
- Business data analysis and insights
Coffee Break (15 mins)
Sales & Lead Generation (45 mins)
- AI prospecting and lead qualification
- Automated proposal and quotation systems
- CRM integration and workflow automation
- Performance tracking and optimisation
Advanced Strategy & ROI (40 mins)
- Measuring AI marketing performance
- Competitive analysis using AI tools
- Budget allocation and resource planning
- Building your AI marketing stack
Takeaways: Marketing automation templates, chatbot blueprints, advanced prompt collections
Booking for your team? Discounts are available for multiple places.
