Digital Growth Strategies

Create a long-term digital strategy and a short-term action plan for your business.

Find out how digitisation can help your business grow and leave with a knowledge of a range of tools, techniques and frameworks to implement your growth plans at this intermediate course.

This course is part of the 5-day Professional Digital Marketing course (28th Oct - 1st Nov) by Tuminds Digital Business School. You can book the full week or any of the one-day masterclasses. The course will take place at The Green House Business Centre, located centrally in Inverness.

What will I learn?

Why bring your business into the digital world
Define your business goals and marketing objectives
Identify business needs and objectives that could benefit from digital tools
Identify the right digital solutions for your business
How to choose 3rd party software/apps/cloud services
Business continuity - practical tips to avoid digital risks, cost-effective cyber security
Create a digital marketing strategy to support your growth objectives
Define your target customer
Choosing and evaluating digital marketing channels
How to measure results on investment

Level: Intermediate to advanced