Digital Growth Strategies (postponed)

Find out how digitisation can help your business grow and leave with a knowledge of a range of tools, techniques and frameworks to implement your growth plans at this intermediate course.

This course is part of the 5-day Professional Digital Marketing course (28th Oct – 1st Nov) by Tuminds Digital Business School. You can book the full week or any of the one-day masterclasses. The course will take place at The Green House Business Centre, located centrally in Inverness.

What will I learn?

• Why bring your business into the digital world
• Define your business goals and marketing objectives
• Identify business needs and objectives that could benefit from digital tools
• Identify the right digital solutions for your business
• How to choose 3rd party software/apps/cloud services
• Business continuity – practical tips to avoid digital risks, cost-effective cyber security
• Create a digital marketing strategy to support your growth objectives
• Define your target customer
• Choosing and evaluating digital marketing channels
• How to measure results on investment

Level: Intermediate to advanced