Email Marketing for Business – DigitalBoost Webinar
A webinar for people currently using email marketing and who want to improve their understanding of how to boost engagement, conversion and sales. Vital during the Coronavirus pandemic.
What to expect from this webinar
By the end of this webinar, you will be able to understand how to:
- Target the right audiences.
- Create a quality marketing email and how to measure its effectiveness.
- Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels.
- Identify the different components of a successful email campaign, including design, HTML v text and other formats.
- Social media, marketing, optimising and measuring your campaign.
- Legal requirements that you need to follow will also be covered.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.