How to Promote your Startup Online, 2 Day Course
Starting a new business? Looking for ways to stretch your marketing budget?
From Search Engine Optimisation to social media marketing, we will teach you all you need to know about creating an effective online presence for your new business to help you start on the right foot.
Our hands-on, practical workshops are designed and delivered by experienced digital marketing experts. We explain digital marketing in a way that is easy to understand, without any jargon.
This two-day workshop is aimed at anyone who has recently started a business, or is planning to start a new business, and wants to learn how to promote it online. On day one we will take you through the essentials of website creation, including setting up a domain name and choosing a hosting provider, best practice SEO tips and how to create your social media channels. Day two will focus on the effective use of Facebook, Twitter and Instagram, as well as how Google My Business, Google Analytics and Hootsuite can benefit your business.
You can choose to do one day or both. Both days together will give you all the tools and knowledge you need to get your business found online.
The workshops will take place at The Green House business centre, located centrally in Inverness.
What will I learn?
- The essentials of creating a website for your business
- A range of SEO topics and techniques needed to increase your website’s presence
- Email marketing tips and tools
- How to set up an account on Facebook, Twitter and Instagram
- The key points of each social media channel and best practice tips
Who should take this course?
People who have recently started up a business or those who are planning to start a new business.