LinkedIn essentials for business professionals

Unlock powerful lead-generation potential and expand your network on an international level by leveraging the full capabilities of LinkedIn. This powerful professional lead generation platform isn’t just for marketing teams; CEOs, business owners and sales professionals can all make valuable contributions to a company presence while showcasing their expertise in a specific field or industry.

Gain the confidence and knowledge to create a captivating profile and company page that converts! Learn all the must-know tips and techniques for creating an amazing profile, page, or brand that truly resonates.

This hands-on course will help you to:

• Increase your profile visibility
• Get more engagement on your posts
• Grow your network
• Stand out on LinkedIn
• Create and share the right type of content that appeals to your intended audience

What will you learn?
• Optimise your LinkedIn profile
• How to deal with invitations requests
• How to connect directly with relevant people
• Increase the followers on your LinkedIn company page
• Joining relevant LinkedIn groups
• What type of content to share on LinkedIn
• Overview of LinkedIn ads to reach decision makers at specific businesses

Who is it for?
This course is for Sales and Marketing Professionals, CEO’s and Business Owners interested in growing their network and connecting with relevant people to promote their organisation. After attending this half day course, delegates will have a better understanding of how to use LinkedIn more effectively.

Developed and delivered for Aberdeen and Grampian Chamber of Commerce