Digital Masterclass for Tourism – 22 June 2015
One day, three experts
Highlands and Islands Enterprise – Digital Scotland Excellence Centre, is proud to present this inspiring and interactive digital masterclass event aimed at tourism businesses in the Highlands and Islands keen to improve their online presence and increase sales. Three different masterclasses will be presented by engaging digital experts, keen to share their collective experiences with tips and tools on how businesses can make better use of the different social and digital platforms available to them. These three sessions will run in parallel throughout the morning so that everyone gets the chance to attend them all.
SOCIAL MEDIA STRATEGY AND MANAGEMENT
BY RENE LOOPER, TUMINDS LTD
Consider your social media strategy and how to manage your social media time
DIGITAL MARKETING AND ANALYTICS
BY BRIAN CORCORAN, STIPSO
Explore web marketing and how to exploit web analytics
MOVIE-MAKING ON MOBILES
BY PETER MURRAY, MEDIA TRUST
Learn how to promote your business on video with your smartphone or tablet
The masterclasses will not only offer businesses practical help and advice on realising their Digital ambitions, but delegates will also have the opportunity of engaging with the speakers on an individual basis to obtain more tailored advice.
Representatives from Business Gateway, HIE Digital and Digital Scotland will also be on hand to advise on the levels of support and advice available to tourism businesses in the Highlands, and to provide an update on progress being made with the roll out of Fibre Broadband across the region.
Delegates will also hear from other Tourism businesses already experiencing the benefits of an improved digital presence including an increase in visitor numbers and sales, and who will be happy to share top tips on how they reached new markets and customers by investing in IT and digital.
At the end of the day delegates will leave with lots of valuable tips and ideas on how to make the best use of the tools and resources available to them allowing them to strengthen their online digital presence, and gain insights in to where and how to reach their digital audiences and increase their visitor numbers and sales.
Where: Centre for Health Science, Inverness
When: 22 June 2015 – 10am to 4.30pm
Register at: Digital Masterclass – 22 June 2015
For more information:
T: 0800 028 3211