The results of our social media marketing survey showed that, of the 123 Highlands and Islands businesses that took part, only 19% used Pinterest to promote their business last year. If you think it’s all wedding boards and quotes, think again – Pinterest is a top driver of traffic and the platform is said to be three […]
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Social Media Survey – The Results Are In! You may remember that we recently invited businesses in the Highlands and Islands to take part in our social media marketing survey. The last 10 years have seen dramatic digital change and we wanted to get a better understanding of the digital challenges and opportunities that […]
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Cyber Security is Essential Did you know that cyber security breaches cost UK businesses almost £30 billion in 2016? Or that one in four businesses have reported a cyber attack or breach in the last 12 months? Even more alarmingly for SMEs, is that they have been subject to 875,000 cyber attacks in the last 12 […]
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With the vast amount of video consumed on Facebook every day, it was only a matter of time before a video cover option became available. Adding a video in place of a static image on the cover of your business page isn’t the only recent change, you may have also noticed that some pages now […]
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Are you using Twitter as part of your business to business (B2B) marketing strategy? For Williamson Foodservice, Twitter is an essential component in their relationships with both suppliers and customers. Selling around 3,000 product lines that represents a number of suppliers and manufacturers, and serving hundreds of customers from hotels, restaurants and cafés to caterers and […]
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