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Speaking at PASMA’s AMM, the lead trade association for the mobile access tower industry

Picture for Rene Looper Rene Looper

June 28th 2015

Since I’ve been involved with PASMA, the lead trade association for the mobile access tower industry, I’m looking at scaffolding in a very different way. When I say scaffolding I really mean “Mobile Access Tower”, there is a difference as Maarten, head of Operations, Communications and Innovation at PASMA explained to me.

We’re delighted to have been asked to help PASMA with their social media strategy and we certainly learned a lot about the different types of access towers and the training and certification involved. Health and Safety obviously plays a big part in this industry.

Pasma recently attended the Safety and Health EXPO, the hashtag #SHexpo  (you can see why they’ve changed the word order) being used by exhibitors pre, during and post the event.

The next big event on the PASMA calendar is the annual PASMA AMM which is taking place in the beautiful Coombe Abbey Hotel in Coventry, Warwickshire.

This event will be attended by companies involved in the industry and speakers like Ray Cooke of the HSE will inform the delegates about Working Well Together (WWT), and Rupert Douglas-Jones will introduce the new Work at Height Manager training course from the Access Industry Forum (AIF).

Dr. Howie Firth MBE

Dr Howie Firth, MBE

Someone else not to be missed is PASMA’s after dinner speaker. We look forward to an evening with teacher, broadcaster and writer, Dr Howie Firth, MBE. Howie is director of Orkney International Science Festival. He has lectured in 11 countries and written widely. Awards include an honorary degree from the Open University and an MBE for services to popular science in the UK. His stories and anecdotes are second to none!

We are also delighted to speak at this event on the opportunities of social media and how to make it part of a company’s social media strategy.

Whilst doing research on the access tower industry I’m delighted to see that a good proportion of the delegates have a social media presence in some shape or form. Most have a Facebook page and Twitter account whilst others have ventured into using Pinterest, LinkedIn, Youtube and some even Instagram! Prepare for some interesting tweets coming from #AMMPasma!


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