Learn how content marketing is used to attract and retain a clearly defined audience, which in turn helps to grow your business.
Content Marketing is a strategic marketing approach which involves creating content that is relevant and helpful to your audience, which builds trust and loyalty, and drives action. This course will take you through the stages of creating a content marketing strategy; looking at audience personas, different types of content, generating content ideas, and tools for creating content.
The group course will take place at The Green House Business Centre, located centrally in Inverness. We also offer private training courses which are ideal if you have a team you want to bring up to speed on how to use content marketing to grow your business.
What will I learn?
- What content marketing is and how it can grow your business
- The importance of knowing your audience
- The stages of a content marketing strategy
- Tools and tips for creating different types of content
- How to create an effective blog post
Who should take this course?
Anyone who wants to develop and strengthen their content marketing knowledge and skills, from small business owners to professionals currently working in a digital marketing or PR role who would benefit from a fuller and more current working knowledge of content marketing.