AI Foundations for Business Impact (Beginner Level)
Duration: 3.5 hours (09:00-12:30)
Ideal for: Business owners and managers new to AI
Trainers: Rene Looper and Geoff Todd (Farsight Digital Solutions)
Price: £295 ex vat p.p.
Session Overview: This workshop demystifies AI and provides immediate, practical applications for business growth. Participants leave with AI tools they can implement straight away.
Small class size (max 10) for a tailored learning experience.
Learning Outcomes:
- Understand AI basics without the technical jargon
- Identify 3-5 immediate AI opportunities in your business
- Set up and use 3 essential and free AI tools during the session
- Create your first AI-powered business content
- Develop confidence to explore AI further
AI Workshop Content:
AI Reality Check (30 mins)
- What AI actually is (and isn’t) in 2026 and what it means for your business
- Separating AI hype from practical business value
Hands on workshop (90 min)
- ChatGPT/Claude for business writing and planning
- Canva AI for social media and marketing materials
- AI scheduling and productivity tools
- Live creation of business content
Coffee Break (15 mins)
AI for Your Business Type (45 mins)
- Industry-specific AI applications
- Small group work: Identify your top 3 AI opportunities
- Resource toolkit and next steps
Implementation Planning (30 mins)
- 30-60-90 day AI adoption roadmap
- Common pitfalls to avoid
- Support resources and community access
Takeaways: AI tool cheat sheets, prompt library, 90-day implementation plan
Booking for your team? Discounts are available for multiple places.
(Intermediate Level)
Venue: The Green House, Inverness, IV2 3BL
Duration: 4 hours (09:00-13:00)
Trainers: Rene Looper and Geoff Todd (Farsight Digital Solutions)
Ideal for: Marketing managers, Marketing and PR Agencies, Business Consultants with basic AI knowledge
Price: £450 ex vat p.p.
Session Overview: Advanced AI applications for marketing, customer service, and business development. Focus on measurable ROI and competitive advantage.
Small class size (max 6) for a tailored learning experience.
Learning Outcomes:
- Master AI for content creation and marketing campaigns
- Build automated customer service workflows
- Create data-driven marketing strategies using AI
- Develop AI-powered sales processes
AI Workshop Content:
AI Marketing Mastery (60 mins)
- AI for SEO and digital marketing
- Social media automation and optimisation
- Email marketing with AI personalisation
Customer Experience Revolution (60 mins)
- Building intelligent chatbots (hands-on session)
- AI-powered customer service workflows
- AI personalisation in your business
- Business data analysis and insights
Coffee Break (15 mins)
Sales & Lead Generation (45 mins)
- AI prospecting and lead qualification
- Automated proposal and quotation systems
- CRM integration and workflow automation
- Performance tracking and optimisation
Advanced Strategy & ROI (40 mins)
- Measuring AI marketing performance
- Competitive analysis using AI tools
- Budget allocation and resource planning
- Building your AI marketing stack
Takeaways: Marketing automation templates, chatbot blueprints, advanced prompt collections
Booking for your team? Discounts are available for multiple places.
