Facebook and Instagram Advertising

Learn how to use the more advanced advertising features to create ads that get results.

If you are already running ad campaigns on Facebook and Instagram but want to improve the performance of your ads, this is the course for you.  

This course is aimed at individuals who would like to improve their Facebook and Instagram ad campaigns and develop a more strategic approach to advertising. We will teach you how to implement features such as custom and lookalike audiences, and the Facebook Pixel.

What will I learn?

• How to create custom audiences for Facebook and Instagram ads
• How to create lookalike audiences
• How the Facebook Pixel can help to remarket to your website visitors, measure ads results and track conversions
• How to create retargeting ads
• Split testing campaigns
• How to improve campaign performance

Who should take this course?

Anyone who is already running Facebook and Instagram ads and would like to learn how to improve ad performance. This course is ideal for those who are currently working in digital marketing or PR and would like to update their social advertising knowledge.

Duration

Three hours with a 121 follow up after 30 days included.