Email Marketing Techniques and Tips to Drive More Sales

Learn the tools to plan, implement and deploy a successful email marketing campaign

Email marketing offers a low cost, direct and personal way to communicate with your target audiences. Our hands-on, practical email marketing classes are designed and delivered by experienced digital marketing experts. This course focuses on the use of leading platforms MailChimp and Constant Contact.

Personalised One-to-One Training Delivery: This course will be tailored to you to meet your unique and personal requirements.

What will I learn?

• Define clear objectives to help you reach achievable goals
• Create an email strategy to improve customer retention
• Database management
• Optimal design and content
• Build a quality list to improve subscriber engagement
• GDPR and data retention laws
• Time and day recommended to send a newsletter
• Optimise and test list growth to promote best content
• Email subject – practices for best results
• Sites and applications for delivering emails
• Tracking, reports and analysis

Who should take this course?

Anyone who wants to develop and strengthen their email marketing knowledge and skills, from small business owners to professionals currently working in a digital marketing or PR role who would benefit from a fuller and more current working knowledge of email marketing.

Duration

Four hours with a 121 follow up after 30 days included.