AI for Marketing & Customer Growth

(Intermediate Level)

Venue: The Green House, Inverness, IV2 3BL
Duration: 4 hours (09:00-13:00)
Trainers: Rene Looper and Geoff Todd (Farsight Digital Solutions)
Ideal for: Marketing managers, Marketing and PR Agencies, Business Consultants with basic AI knowledge
Price: £450 ex vat p.p.

Session Overview: Advanced AI applications for marketing, customer service, and business development. Focus on measurable ROI and competitive advantage.
Small class size (max 6) for a tailored learning experience.

Learning Outcomes:

• Master AI for content creation and marketing campaigns
• Build automated customer service workflows
• Create data-driven marketing strategies using AI
• Develop AI-powered sales processes

AI Workshop Content:

AI Marketing Mastery (60 mins)

• AI for SEO and digital marketing
• Social media automation and optimisation
• Email marketing with AI personalisation

Customer Experience Revolution (60 mins)

• Building intelligent chatbots (hands-on session)
• AI-powered customer service workflows
• AI personalisation in your business
• Business data analysis and insights

Coffee Break (15 mins)

Sales & Lead Generation (45 mins)

• AI prospecting and lead qualification
• Automated proposal and quotation systems
• CRM integration and workflow automation
• Performance tracking and optimisation

Advanced Strategy & ROI (40 mins)

• Measuring AI marketing performance
• Competitive analysis using AI tools
• Budget allocation and resource planning
• Building your AI marketing stack

Takeaways: Marketing automation templates, chatbot blueprints, advanced prompt collections

Booking for your team? Discounts are available for multiple places.