More Changes to Facebook Cover Photos

With the vast amount of video consumed on Facebook every day, it was only a matter of time before a video cover option became available.  Adding a video in place of a static image on the cover of your business page isn’t the only recent change, you may have also noticed that some pages now have text on the cover photo.

Here’s what you need to know about the updates.

Facebook Video Cover Images

In April this year, Facebook started testing video cover images on some pages and this is now becoming available to more and more pages.  As the cover image is the first thing you notice when looking at a business page, it’s a great opportunity to grab users’ attention and tell them exactly the page is about in a way that a static image can’t.  (If a picture speaks a thousand words, just imagine what a video can say about your business).

You may have seen business pages that are already making the most of this new feature, we love the example below from the VisitCairngorms Facebook page (and it does its job as it makes me want to pack up and head there now!).

To upload a video cover, follow the same steps as you would to change the photo – hover the mouse over the camera icon on the top left of the cover photo and click on the ‘Change Cover’ button.  You can either select ‘Choose from Videos’ and click on the video you want to use, or ‘Upload Photo/Video’.

Other things you should know:

  • The video will start playing automatically when users visit your page (on mute as a default setting, although there is the option for users to unmute)
  • Videos can range from 20-90 seconds (and you have the option to make them loop)
  • The recommended size for uploading a video is at least 820 x 312 pixels but 820 x 456 pixels is said to be ideal

For more information take a look at this blog post by Social Media Today.  We love their idea of creating content for this by selecting some photos and uploading some music in a video editing tool.

Facebook Cover Photo Text

We first noticed this on the Tuminds Facebook page.  Text suddenly appeared on the cover photo, which appeared to have been pulled over from our Description (and to be quite honest, we weren’t overly keen on it).  Today we came across this article on adding text to cover photos, again by Social Media Today, which states that Facebook has “recently started testing several cover area designs and enhancements to help businesses feature key information more prominently.”

Add a description to new Facebook Cover photo header image

Facebook has indeed pulled the text from the Description but, if there is text is on your cover photo, you can click on the Edit button to change the information (there’s a limit of 100 characters).

We’re still in ‘two minds’ about the cover photo text – let us know what you think in the comments!

[vc_row][vc_column][vc_column_text]We recently shared a blog post by comms2point0 on our Facebook page on why your Facebook work profile work-around needs to end urgently which references another post by Action Sprout on using fake profiles to access your business page – both hammering home the message that businesses should not be administrating their Facebook page through a second account.  It is an important point – Facebook is having a fresh clamp-down on fake profiles, so if you set up your business page through a fake work profile or let staff create second profiles to manage the page you risk losing access to it.  And after spending time, energy and money growing your page do you really want to take that risk?

As both posts emphasise, it is against the Facebook Terms of Policy to create a personal account for a business, you can only create a business page from a genuine profile.

The comms2point0 post quotes the all-important Facebook T&Cs:

  1. You will not provide any false personal information on Facebook, or create an account for anyone other than yourself without permission.
  2. You will not create more than one personal account.

We have heard businesses say that they created a fake profile because they don’t want their personal profile linked to their business page.  As nobody can see the personal data of page admins this is not something that you have to worry about.

The advice?

  • It is strongly recommended that you remove anyone with a fake profile as a page admin.
  • Always have at least one other genuine Facebook profile as a page admin to ensure you don’t lose access completely.
  • Never use a communal work account that all admins can log into.

The Action Sprout post goes on to say that another big problem with fake profiles is that they are often given full administrative access.  You don’t need to give everyone full access, you can assign different page roles as detailed in the table below (the post also gives instructions on how to grant access to team members).[/vc_column_text][vc_single_image image=”4509″ img_size=”full” add_caption=”yes” alignment=”center”][vc_separator color=”custom” border_width=”3″ el_width=”10″ accent_color=”#d89145″][vc_column_text css=”.vc_custom_1495727566702{padding-right: 50px !important;padding-left: 50px !important;}”]

And it’s not just about the risk of losing access to your business page because of a fake profile being removed.   Controlling the level of rights and keeping the page roles up to date is also a way of safeguarding your page against hackers.  Make sure you emphasise to staff the importance of secure logins to their personal accounts – if a page admin was to have their personal account hacked, the hacker could then hijack the page by adding themselves as an admin and removing all other admins.  To safeguard the page further you could add extra security measures to your personal profile.

Essentially the key messages are – don’t violate Facebook Terms of Policy and put your business page at risk unnecessarily, and try to make your page as secure as possible by reviewing who has access to it.

Read the blog posts here:

http://comms2point0.co.uk/comms2point0/2017/5/17/your-facebook-work-profile-work-around-needs-to-ended-urgently
http://actionsprout.com/inside-actionsprout/fake-profiles/
https://www.reshiftmedia.com/facebook-convert-profile-business-page/[/vc_column_text][/vc_column][/vc_row]

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