Instagram Reels for Beginners

Learn how to use Reels effectively to grow on Instagram.


Reels is an effective way to increase organic reach on Instagram. In this course, you will learn why Reels should be a part of your social media strategy, how to create Reels, best practices for filming Reels and how to increase views.

As this is a hands-on, practical course please take your phone.

The course will be delivered online via Zoom.

What will I learn?

  • Why Reels should be a part of your social media strategy
  • Reels versus Instagram Video
  • Reels versus TikTok
  • How to create a Reels video
  • How to add music
  • How to add text
  • How to film different transitions
  • Best practices for filming
  • How to get more views
  • How to create customised Reels covers on Canva

Who should take this course?

People who are already using Instagram for business and want to learn how to create, or improve, Reels.

Learn how to use Reels effectively to grow on Instagram.


Reels is an effective way to increase organic reach on Instagram. In this course, you will learn why Reels should be a part of your social media strategy, how to create Reels, best practices for filming Reels and how to increase views.

As this is a hands-on, practical course please take your phone.

The course will be delivered online via Zoom.

What will I learn?

  • Why Reels should be a part of your social media strategy
  • Reels versus TikTok
  • How to create a Reels video
  • How to add music
  • How to add text
  • How to film different transitions
  • Best practices for filming
  • How to get more views and engagement
  • How to create customised Reels covers on Canva

Who should take this course?

People who are already using Instagram for business and want to learn how to create, or improve, Reels.

Develop and strengthen your digital marketing skills.


The Professional Digital Marketing course has been created specifically to address digital needs and skills gaps for marketing professionals, digital marketers and small business owners. The course delivers the tools needed to meet the challenges of the economy today and tomorrow.

This is a practical course delivered by high calibre digital marketing experts, packed with up-to-date tools, industry trends and practical insights.

The course is made up of 5 full-day masterclasses. You can choose to attend the whole week or select course days that meet your specific needs.

COURSE OVERVIEW

Day 1: Mastering Google and Social Media Advertising

Day 2: Creating Engaging Visual Content

Day 3: LinkedIn for B2B Marketeers

Day 4: Digital Growth Strategies

Day 5: Improve Your Ranking on Google with Search Engine Optimisation

Level: Intermediate to advanced

Admission requirements: Participants need to have significant experience working in digital marketing or a relevant qualification.

Who is it for?

  • Experienced digital marketing professionals keen to update their skills to stay on top of their game
  • Traditional marketing professionals and small business owners looking to implement a successful digital marketing strategy and get the most out of their social media channels

Videos help to capture attention in busy news feeds and deliver your message effectively. 


Video is the key content trend – all platforms are becoming more video-focussed. Video posts get at least 59% more engagement than other post types.

In this hands-on, practical course you will learn a range of tools and techniques to create engaging videos for social media. The morning session will cover filming tips and best practice, and in the afternoon you will put what you’ve learnt into practice: planning, shooting and editing a video on a mobile device.

The Videos for Mobile course is aimed at individuals who are just starting out with creating video content and want to learn the basics, or develop their knowledge.

This group course will take place at The Green House business centre, located centrally in Inverness. All of our social media courses are designed and delivered by digital marketing experts.

What will I learn?

  • Why video should be part of your marketing strategy
  • Types of video
  • Best practice tips for shooting video
  • How to edit a video on your mobile device using a popular video-editing app

Who should take this course?

Anyone who has an interest in creating videos for social media on a mobile device. This would suit small business owners and those working in a digital marketing role.

Learn how your business can benefit from using Instagram in this hands-on course.


With 1 billion monthly active users Instagram is the social media platform on the rise. Engagement is said to be 10 x higher on Instagram than Facebook and it is a great platform for increasing brand awareness.

This course will teach how to optimise your profile, how to create content that stops people scrolling, the importance of hashtags, why and how to create a visual theme and the benefits of Instagram Stories.

As this is a hands-on, practical course where you will spend time analysing your Instagram business page, please take your laptop or tablet.

This group course will take place at The Green House business centre, located centrally in Inverness. We also offer private training courses which are ideal if you have a team you want to bring up to speed on how to use Instagram to grow your business.

What will I learn?

  • How Instagram can benefit your business
  • How to optimise your profile 
  • The importance of hashtags and geo-tagging
  • Tips and tools for improving engagement and reach 
  • How to create engaging Stories
  • How to analyse your business page using recommended tools and where improvements can be made

Who should take this course?

Anyone who already manages an Instagram business page and would like to learn how to increase engagement, as well as those who are just starting out with Instagram. It is ideal for small business owners who want to get to grips with promoting their business on Instagram.

If you want to learn how to reach a targeted audience on Instagram, see our Introduction to Facebook and Instagram Advertising course.

Content is the foundation for an effective marketing strategy, let us show you how to stand out from the crowd.


Having great content can make all the difference when it comes to having the best reach and engagement for your brand, which helps you build more loyalty and drive more sales.

This practical masterclass will show delegates the tools and techniques available for creating engaging images and videos for social media. There will be lots of hands-on examples and opportunities to practice.

This course is part of the 5-day Professional Digital Marketing course (28th Oct – 1st Nov) by Tuminds Digital Business School. You can book the full week or any of the one-day masterclasses. The course will take place at The Green House Business Centre, located centrally in Inverness.

What will I learn?

  • The importance of visual content 
  • The rules of composition
  • How to use online photo editing apps 
  • Why you should invest time in video and the different types of video you could create
  • How to use video editing apps 
  • How to create engaging content and stories for Instagram

Who should take this course?

Anyone who would like to create more engaging content and learn about the apps and tools available. This would suit small business owners and those working in a digital marketing role.

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