LinkedIn for Business Professionals

Find out why you should be using LinkedIn and how to make the most of this B2B platform.


LinkedIn is more than a networking tool; it is a platform that can be used to generate leads, market your products and services, and raise brand awareness. In this course, we will teach you how to make the most of this professional platform and optimise your personal profile and company page.

The course will take place via Zoom.

What will I learn?

  • Maximising the effectiveness of your personal profile
  • The right content for your status updates and articles 
  • Best way to connect with potential clients/leads
  • Optimising the company page
  • Advertising on LinkedIn

Who should take this course?

  • Sales and Marketing managers
  • Business Development executives
  • Business Owners/Directors
  • PR and Marketing Professionals
  • Anyone looking to increase their effectiveness on Linkedin

Date doesn’t suit?

If this course is of interest but the date doesn’t work for you, contact us and we’ll try and accommodate your needs. Alternatively, we can organise a tailored course for you or your business. We’ll make sure the content and format are right for you.


LinkedIn Pages offer a powerful way to promote a business, attract more clients, share industry updates, post job vacancies, and so much more.


In this free 30-minute webinar our experts, Rene Looper and Alastair Miller, will talk about how to create a robust LinkedIn Page that can act as the voice of an organisation and will be answering your questions along the way.

Please note that this webinar will be delivered via Zoom.

Want to learn how to boost your ranking on Google or Bing? Our SEO training course will deliver the knowledge and skills needed to improve your search engine rankings.


With businesses and your competitors fighting to get to the top of search results, understanding the latest SEO ranking factors and Search Engine Optimisation techniques is vital. On our SEO courses, you’ll learn to optimise your website to satisfy your growing visitors, rank highly on search engines and increase your traffic.

This course provides an excellent starting point, covering a wide range of SEO topics and techniques needed to increase the presence of your website. We will also teach you actionable skills to run a successful SEO campaign and identify quick wins to help your site to rank higher and increase your traffic from search engines. By the end of this webinar you will have a strong understanding of SEO fundamentals including technical considerations, page optimisation and link building.

Who should take this course? Anyone striving to reach page 1 on Google and/or Bing.

This hands-on group webinar will be delivered via Zoom.

Date doesn’t suit? If this course is of interest, but the date doesn’t work for you, contact us and we’ll try and accommodate your needs. Alternatively, we can organise a tailored course for you or your business. We’ll make sure the content and format are right for you.

Facebook and Instagram are great platforms for driving brand awareness and website traffic, and promoting your products.


In this free 30 minute webinar our experts, Emma Gibb and Alastair Miller, will give some tips on using Facebook and Instagram for business and answer your questions.

Please note this webinar will be delivered via Zoom.

Learn how to use Reels effectively to grow on Instagram


Reels is an effective way to increase organic reach on Instagram. In this course you will learn why Reels should be a part of your social media strategy, how to create Reels, best practices for filming Reels and how to increase views.

As this is a hands-on, practical course please have your phone ready.

The course will be delivered online via Zoom.

What will I learn?

  • Why Reels should be part of your social media strategy
  • Reels versus TikTok
  • How to create a Reels video
  • How to add music
  • How to add text
  • How to film transitions
  • Best practices for filming
  • How to get more views and engagement

Who should take this course?

People who are using Instagram for business and want to learn how to create or improve their Reels.

Date doesn’t suit? If this course is of interest but the date doesn’t work for you, contact us and we’ll try and accommodate your needs. Alternatively, we can organise a tailored course for you or your business. We’ll make sure the content and format are right for you.

Learn how to use the more advanced advertising features to create ads that get results.


If you are already running ad campaigns on Facebook and Instagram but want to improve the performance of your ads, this is the course for you.  

This course is aimed at individuals who would like to improve their Facebook and Instagram ad campaigns and develop a more strategic approach to advertising. We will teach you how to implement features such as custom and lookalike audiences, and the Facebook Pixel.

The course will take place via Zoom.

What will I learn?

  • How to create custom audiences for Facebook and Instagram ads
  • How to create lookalike audiences
  • How the Facebook Pixel can help to remarket to your website visitors, measure ads results and track conversions
  • How to create retargeting ads
  • Split testing campaigns
  • How to improve campaign performance

Who should take this course?

Anyone who is already running Facebook and Instagram ads and would like to learn how to improve ad performance. This course is ideal for those who are currently working in digital marketing or PR and would like to update their social advertising knowledge.

Learn how to improve your Instagram account and content


If you’re already using Instagram but not sure how to use it effectively to promote your business this Instagram course is for you. This course will cover photography basics to help you improve the quality of your posts, tips for increasing engagement and reach, as well as how to use Instagram Stories and Reels.

As this is a hands-on, practical course please have your phone to hand. The course will be delivered online via Zoom.

What will I learn?

  • How to optimise your bio
  • Photo composition tips
  • Tips for creating engaging content
  • How to increase engagement and reach
  • Best practice tips for Instagram Stories and Highlights
  • Tips for creating Reels
  • An overview of Instagram Shopping
  • An overview of Insights (Instagram Analytics)
  • Apps for Instagram

Who should take this course?

People who have an Instagram account for their business and would like to learn how to make better use of the platform.

Date doesn’t suit? 

If this course is of interest, but the date doesn’t work for you, contact us and we’ll try and accommodate your needs. Alternatively, we can organise a tailored course for you or your business. We’ll make sure the content and format are right for you.

Want to learn how to boost your ranking on Google or Bing? Our intermediate SEO training course will deliver the knowledge and skills needed to improve your search engine rankings.


With businesses and your competitors fighting to get to the top of search results, understanding the latest SEO ranking factors and Search Engine Optimisation techniques is vital. On our SEO courses, you’ll learn to optimise your website to satisfy your growing visitors, rank highly on search engines and increase your traffic.

This course provides an excellent starting point, covering a wide range of SEO topics and techniques needed to increase the presence of your website. We will also teach you actionable skills to run a successful SEO campaign and identify quick wins to help your site to rank higher and increase your traffic from search engines. By the end of this one day course, you will have a strong understanding of SEO fundamentals including technical considerations, page optimisation and link building.

Who should take this course? Anyone striving to reach page 1 on Google and/or Bing.

This hands-on group webinar will be delivered via Zoom.

Date doesn’t suit? If this course is of interest, but the date doesn’t work for you, contact us and we’ll try and accommodate your needs. Alternatively, we can organise a tailored course for you or your business. We’ll make sure the content and format are right for you.

LinkedIn Pages offer a powerful way to promote a business, attract more clients, share industry updates, post job vacancies, and so much more.


In this free 30 minutes webinar our experts, Rene Looper and Alastair Miller, will talk about how to create a robust LinkedIn Page that can act as the voice of an organisation and will be answering your questions along the way.

Please note that this webinar will be delivered via Zoom.

Find out why you should be using LinkedIn and how to make the most of this B2B platform.


LinkedIn is more than a networking tool; it is a platform that can be used to generate leads, market your products and services, and raise brand awareness. In this course, we will teach you how to make the most of this professional platform and optimise your personal profile and company page.

The course will take place via Zoom.

What will I learn?

  • Maximising the effectiveness of your personal profile
  • The right content for your status updates and articles 
  • Best way to connect with potential clients/leads
  • Optimising the company page
  • Advertising on LinkedIn

Who should take this course?

  • Sales and Marketing managers
  • Business Development executives
  • Business Owners/Directors
  • PR and Marketing Professionals
  • Anyone looking to increase their effectiveness on Linkedin

Date doesn’t suit?

If this course is of interest but the date doesn’t work for you, contact us and we’ll try and accommodate your needs. Alternatively, we can organise a tailored course for you or your business. We’ll make sure the content and format are right for you.

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