Want to learn how to boost your ranking on Google or Bing? Our intermediate SEO training course will deliver the knowledge and skills needed to improve your search engine rankings.
With businesses and your competitors fighting to get to the top of search results, understanding the latest SEO ranking factors and Search Engine Optimisation techniques is vital. On our SEO courses, you’ll learn to optimise your website to satisfy your growing visitors, rank highly on search engines and increase your traffic.
This course provides an excellent starting point, covering a wide range of SEO topics and techniques needed to increase the presence of your website. We will also teach you actionable skills to run a successful SEO campaign and identify quick wins to help your site to rank higher and increase your traffic from search engines. By the end of this one day course, you will have a strong understanding of SEO fundamentals including technical considerations, page optimisation and link building.
This group workshop will be delivered via Zoom. We also offer private training courses which are ideal if you have a team you want to bring up to speed on how to effectively use SEO to grow your business.
Improve your Instagram
If you’re already using Instagram but not sure how to use it effectively to promote your business this Intermediate Instagram course is for you. This course will cover photography basics to help you improve the quality of your posts, tips for increasing engagement and reach, and how to optimise your bio as well as Instagram Stories and Reels.
As this is a hands-on, practical course please take your phone.
The course will be delivered online via Zoom.
What will I learn?
- How to optimise your bio
- Photography basics and tips for creating engaging content
- Increasing engagement and reach
- Hashtags
- Instagram Stories and Highlights
- Reels
- Live
- Apps for Instagram
- Instagram Ads
- Insights
Who should take this course?
People who have an Instagram account for their business and would like to learn how to make better use of the platform.
Learn how to use Reels effectively to grow on Instagram.
Reels is an effective way to increase organic reach on Instagram. In this course, you will learn why Reels should be a part of your social media strategy, how to create Reels, best practices for filming Reels and how to increase views.
As this is a hands-on, practical course please take your phone.
The course will be delivered online via Zoom.
What will I learn?
- Why Reels should be a part of your social media strategy
- Reels versus Instagram Video
- Reels versus TikTok
- How to create a Reels video
- How to add music
- How to add text
- How to film different transitions
- Best practices for filming
- How to get more views
- How to create customised Reels covers on Canva
Who should take this course?
People who are already using Instagram for business and want to learn how to create, or improve, Reels.
Learn how to use Reels effectively to grow on Instagram.
Reels is an effective way to increase organic reach on Instagram. In this course, you will learn why Reels should be a part of your social media strategy, how to create Reels, best practices for filming Reels and how to increase views.
As this is a hands-on, practical course please take your phone.
The course will be delivered online via Zoom.
What will I learn?
- Why Reels should be a part of your social media strategy
- Reels versus TikTok
- How to create a Reels video
- How to add music
- How to add text
- How to film different transitions
- Best practices for filming
- How to get more views and engagement
- How to create customised Reels covers on Canva
Who should take this course?
People who are already using Instagram for business and want to learn how to create, or improve, Reels.
Optimise your YouTube channel for search and your target audience.
YouTube is potentially a great platform to promote your business and showcase your products or services .
In this webinar, we show you how to optimise your YouTube channel for your target audience and search. If you don’t have a YouTube channel yet, we will show you how to create a YouTube channel.
This group course will be delivered via Zoom for a maximum of 6 people to allow for rich discussion. We also offer private training courses which are ideal if you have a team you want to bring up to speed on how to use YouTube and video for your business.
What will I learn?
- Optimising your YouTube channel
- Optimising your videos
- Adding chapters to your videos
- YouTube analytics
- YouTube advertising
Who should take this course?
Anyone who is interested in creating videos for social media and wants to learn how to optimise a YouTube channel.
Learn all about TikTok and how to use it for your business
Until recently, our client’s focus has been on the larger three main ones, those being Facebook, Instagram, and Twitter. It was not until recently that they started to see TikTok as a platform which would yield results.
Following on from our recent Talking TikTok Facebook Live session with Stewart the Dram Dabbler, you can now sign up for a hands-on session to find out more about how to get started and make effective use of TikTok.
What we will cover:
- How to get started with TikTok
- Create an account and optimise your bio
- Navigate the TikTok platform
- What type of content works well
- Create your first video
- How to build your following
- Use of hashtags
- Tips and tricks
Learn more about the Facebook shop feature
Adding a Facebook shop to your business page allows visitors to buy direct from your Facebook page. Currently, Facebook Shop can link to your e-commerce site or people can send you a message to buy if you don’t have an e-commerce website. You can also create a payment link with a personalised PayPal.me link which is an easy way for customers to buy using PayPal or Credit Card.
In this webinar the trainer will guide you through the process of adding your products and services to your Facebook page and link them to your Instagram account so you can also sell direct via this platform. Instagram shopping shows great ROI.
This course is very hands-on (no death by PowerPoint!) and will help you adding and improving an effective Facebook and Instagram shop to your business page.
Requirements:
Access to Facebook Business page
Instagram business account (can be set up during the webinar)
Onboard your company to Slack
Slack is an excellent platform to improve internal communication between employees and third parties which will minimise the number of emails that are being sent.
In this workshop, we will show you how Slack can improve efficiency, communication in your business
- Set up your Workspace on Slack
- Define roles and responsibilities
- Setting up the communication channels
- Introduce Slack into your business or organisation
- New employee onboarding
- File sharing
- Slack on desktop and mobile
- How secure is Slack?
Find out why you should be using LinkedIn and how to make the most of this B2B platform.
LinkedIn is more than a networking tool; it is a platform that can be used to generate leads, market your products and services, and raise brand awareness. In this course we will teach you how to make the most of this professional platform and optimise your personal profile and company page. As this is a hands-on, practical course please take your laptop or tablet.
The course will be delivered online via Zoom.
What will I learn?
- Maximising the effectiveness of your personal profile
- The right content for your status updates and articles
- Best way to connect with potential clients/leads
- Optimising the company page
- Advertising on LinkedIn
Who should take this course?
This course is ideally suited to:
– Sales and Marketing managers
– Business Development executives
– Business Owners/Directors
– PR and Marketing Professionals
looking to increase the effectiveness of their presence on Linkedin
Want to learn how to boost your ranking on Google or Bing? Our intermediate SEO training course will deliver the knowledge and skills needed to improve your search engine rankings.
With businesses and your competitors fighting to get to the top of search results, understanding the latest SEO ranking factors and Search Engine Optimisation techniques is vital. On our SEO courses, you’ll learn to optimise your website to satisfy your growing visitors, rank highly on search engines and increase your traffic.
This course provides an excellent starting point, covering a wide range of SEO topics and techniques needed to increase the presence of your website. We will also teach you actionable skills to run a successful SEO campaign and identify quick wins to help your site to rank higher and increase your traffic from search engines. By the end of this one day course, you will have a strong understanding of SEO fundamentals including technical considerations, page optimisation and link building.
This group workshop will be delivered via Zoom. We also offer private training courses which are ideal if you have a team you want to bring up to speed on how to effectively use SEO to grow your business.
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