Are you confused by likes, shares, hashtags and pins?
This beginner’s social media course will show you why social media should be a key part of your marketing strategy and give you the confidence to get started with platforms like Facebook, Twitter and Instagram. It is aimed at those who have started, or are planning to start, a new business and want to learn how to promote it online.
Our hands-on, practical social media courses are designed and delivered by experienced digital marketing experts. We explain social media marketing in a way that is easy to understand, without any jargon.
To further develop your social media marketing knowledge following this beginner’s course, book onto our intermediate class for step-by-step training on how to create a social media strategy for your business.
This course will take place at The Green House Business Centre, located in Inverness.
What will I learn?
- The importance of social media for your business
- How to use Facebook effectively, best practice tips for growing your audience, Facebook advertising
- How to use Twitter effectively, how to find and engage your customers, Twitter features
- How to use Instagram effectively, what hashtags your customers are using, tools for creating content, Instagram Stories
- How to improve your SEO ranking using Google My Business; best practice tips; new features
- How to find out information on the visitors to your website using Google Analytics
- How you can save time and manage your social media platforms from the one place with the social media management tool Hootsuite
Who should take this course?
People who have recently started up a business or who are planning to start a new business.
Content is the foundation for an effective marketing strategy, let us show you how to stand out from the crowd.
Having great content can make all the difference when it comes to having the best reach and engagement for your brand, which helps you build more loyalty and drive more sales.
This practical masterclass will show delegates the tools and techniques available for creating engaging images and videos for social media. There will be lots of hands-on examples and opportunities to practice.
This course is part of the 5-day Professional Digital Marketing course (28th Oct – 1st Nov) by Tuminds Digital Business School. You can book the full week or any of the one-day masterclasses. The course will take place at The Green House Business Centre, located centrally in Inverness.
What will I learn?
- The importance of visual content
- The rules of composition
- How to use online photo editing apps
- Why you should invest time in video and the different types of video you could create
- How to use video editing apps
- How to create engaging content and stories for Instagram
Who should take this course?
Anyone who would like to create more engaging content and learn about the apps and tools available. This would suit small business owners and those working in a digital marketing role.
Starting a new business? Looking for ways to stretch your marketing budget?
From Search Engine Optimisation to social media marketing, we will teach you all you need to know about creating an effective online presence for your new business to help you start on the right foot.
Our hands-on, practical workshops are designed and delivered by experienced digital marketing experts. We explain digital marketing in a way that is easy to understand, without any jargon.
This two-day workshop is aimed at anyone who has recently started a business, or is planning to start a new business, and wants to learn how to promote it online. On day one we will take you through the essentials of website creation, including setting up a domain name and choosing a hosting provider, best practice SEO tips and how to create your social media channels. Day two will focus on the effective use of Facebook, Twitter and Instagram, as well as how Google My Business, Google Analytics and Hootsuite can benefit your business.
You can choose to do one day or both. Both days together will give you all the tools and knowledge you need to get your business found online.
The workshops will take place at The Green House business centre, located centrally in Inverness.
What will I learn?
- The essentials of creating a website for your business
- A range of SEO topics and techniques needed to increase your website’s presence
- Email marketing tips and tools
- How to set up an account on Facebook, Twitter and Instagram
- The key points of each social media channel and best practice tips
Who should take this course?
People who have recently started up a business or those who are planning to start a new business.
Learn how to measure and analyse your website traffic with our in-depth Google Analytics training courses.
Our in-depth analytics training course will teach you how to measure and analyse your own online data while planning future development. During this full-day course, we will take you through essential Google Analytics theory, explore the multitude of reporting functions and measurement tools available to enable you to customise your analytics to suit your business needs.
Gain practical, hands-on experience in what this industry-leading tool can really offer.
This group workshop will take place at The Green House business centre, located centrally in Inverness. We also offer private training courses throughout the UK which are ideal if you have a team you want to bring up to speed on how to effectively use Google Analytics to grow your business.
What will I learn?
- Describe and understand the capabilities of Google Analytics
- Identify the benefits of Google Analytics for your business through data analysis
- Analyse and curate reports that will add value to your business
- Understand your audience and how they behave on your site
Who should take this course?
Anyone who wants to develop the website analysis skills and understand more about how their website performs. From small business owners to professionals currently working in a digital marketing or PR role who would benefit from a fuller and more current working knowledge of Google Analytics.
Learn how to attract and retain customers with personalised messages that promote your content, brand, and products.
Email marketing offers a low cost, direct and personal way to communicate with your target audiences. With people being inundated with emails every day and email hosts making it easier than ever for recipients to unsubscribe it’s easy for your email marketing efforts to go unnoticed. Our email marketing courses are designed to equip you with all the skills you need to plan, create and send successful email campaigns on a regular basis.
Our hands-on, practical email marketing classes are designed and delivered by experienced digital marketing experts. This course focuses on the use of leading platforms MailChimp and Constant Contact.
This group workshop will take place at The Green House business centre, located centrally in Inverness. We also offer private training courses which are ideal if you have a team you want to bring up to speed on how to effectively use email to grow your business.
What will I learn?
- Define clear objectives to help you reach achievable goals
- Create an email strategy to improve customer retention
- Build a quality list to improve subscriber engagement
- Optimise and test list growth to promote the best content
Who should take this course?
Anyone who wants to develop and strengthen their email marketing knowledge and skills, from small business owners to professionals currently working in a digital marketing or PR role who would benefit from a fuller and more current working knowledge of email marketing. It will provide you with the tools to plan, implement and deploy a successful email campaign.
Want to learn how to boost your ranking on Google or Bing? Our Inverness based SEO training course will deliver the knowledge and skills needed to improve your search engines rankings.
With businesses fighting to get to the top of search results, understanding the latest SEO ranking factors and Search Engine Optimisation techniques is vital. On our SEO courses, you’ll learn to optimise your website to satisfy your growing visitors, rank highly on search engines and increase your traffic.
This course provides an excellent starting point, covering a wide range of SEO topics and techniques needed to increase the presence of your website. We will also teach you actionable skills to run a successful SEO campaign and identify quick wins to help your site to rank higher and increase your traffic from search engines. By the end of this one day course, you will have a strong understanding of SEO fundamentals including technical considerations, page optimisation and link building.
This group workshop will take place at The Green House business centre, located centrally in Inverness. We also offer private training courses which are ideal if you have a team you want to bring up to speed on how to effectively use SEO to grow your business.
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