Social Media for Small Business: Free Q&A

FREE social media Q&A webinar where you can ask an expert your burning social media questions, and pick up some tips for improving your content and connecting with your target audience.


Are you a busy business owner looking for some help with social media? Do you want some tips on how to improve your online presence and make the most of the social media platforms? Do you have a burning social media question you just can’t find the answer to?

In this free 1-hour webinar our experts, Rene LooperAlastair Miller and Emma Gibb, will:

  • answer your social media questions
  • share some top tips for promoting your small business on social media
  • give you a link to our free social media calendar 2022

Click on ‘Book now’ to secure your place on our free social media Q&A webinar.

Please note this webinar will be delivered via Zoom.

Find out why you should be using LinkedIn and how to make the most of this B2B platform.


LinkedIn is more than a networking tool; it is a platform that can be used to generate leads, market your products and services, and raise brand awareness. In this course, we will teach you how to make the most of this professional platform and optimise your personal profile and company page.

The course will take place via Zoom.

What will I learn?

  • Maximising the effectiveness of your personal profile
  • The right content for your status updates and articles 
  • Best way to connect with potential clients/leads
  • Optimising the company page
  • Advertising on LinkedIn

Who should take this course?

  • Sales and Marketing managers
  • Business Development executives
  • Business Owners/Directors
  • PR and Marketing Professionals
  • Anyone looking to increase their effectiveness on Linkedin

Date doesn’t suit?

If this course is of interest but the date doesn’t work for you, contact us and we’ll try and accommodate your needs. Alternatively, we can organise a tailored course for you or your business. We’ll make sure the content and format are right for you.

Find out why you should be using LinkedIn and how to make the most of this B2B platform.


LinkedIn is more than a networking tool; it is a platform that can be used to generate leads, market your products and services, and raise brand awareness. In this course, we will teach you how to make the most of this professional platform and optimise your personal profile and company page.

The course will take place via Zoom.

What will I learn?

  • Maximising the effectiveness of your personal profile
  • The right content for your status updates and articles 
  • Best way to connect with potential clients/leads
  • Optimising the company page
  • Advertising on LinkedIn

Who should take this course?

This course is ideally suited to:
– Sales and Marketing managers
– Business Development executives
– Business Owners/Directors
– PR and Marketing Professionals looking to increase the effectiveness of their presence on Linkedin

Find out why you should be using LinkedIn and how to make the most of this B2B platform.


LinkedIn is more than a networking tool; it is a platform that can be used to generate leads, market your products and services, and raise brand awareness. In this course, we will teach you how to make the most of this professional platform and optimise your personal profile and company page.

The course will take place via Zoom.

What will I learn?

  • Maximising the effectiveness of your personal profile
  • The right content for your status updates and articles 
  • Best way to connect with potential clients/leads
  • Optimising the company page
  • Advertising on LinkedIn

Who should take this course?

This course is ideally suited to:
– Sales and Marketing managers
– Business Development executives
– Business Owners/Directors
– PR and Marketing Professionals looking to increase the effectiveness of their presence on Linkedin

Find out why you should be using LinkedIn and how to make the most of this B2B platform.


LinkedIn is more than a networking tool; it is a platform that can be used to generate leads, market your products and services, and raise brand awareness. In this course, we will teach you how to make the most of this professional platform and optimise your personal profile and company page.

The course will take place via Zoom.

What will I learn?

  • Maximising the effectiveness of your personal profile
  • The right content for your status updates and articles 
  • Best way to connect with potential clients/leads
  • Optimising the company page
  • Advertising on LinkedIn

Who should take this course?

This course is ideally suited to:
– Sales and Marketing managers
– Business Development executives
– Business Owners/Directors
– PR and Marketing Professionals looking to increase the effectiveness of their presence on Linkedin

Find out why you should be using LinkedIn and how to make the most of this B2B platform.


LinkedIn is more than a networking tool; it is a platform that can be used to generate leads, market your products and services, and raise brand awareness. In this course, we will teach you how to make the most of this professional platform and optimise your personal profile and company page.

The course will take place via Zoom.

What will I learn?

  • Maximising the effectiveness of your personal profile
  • The right content for your status updates and articles 
  • Best way to connect with potential clients/leads
  • Optimising the company page
  • Advertising on LinkedIn

Who should take this course?

This course is ideally suited to:
– Sales and Marketing managers
– Business Development executives
– Business Owners/Directors
– PR and Marketing Professionals
looking to increase the effectiveness of their presence on Linkedin

This webinar (previously called Website Analytics) unlocks Google analytics so you can clearly see where your website traffic is coming from and why, transforming your website’s effectiveness.


What to expect from this webinar

Analytics is an incredibly powerful tool for all businesses with an online presence, and by the end of this webinar you’ll be comfortable reading, understanding and acting on analytics information.

You’ll be able to see who your online audience is and where they are coming from. Even more powerfully, you’ll be ready to use the data to improve the effectiveness of your website and/or social media presence

We’ll show you how often to check analytics, how to set goals and the most effective ways to implement analytics tools. So, when you develop your digital strategy you can be confident you will see results.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

Do you want to set up a website for your business but don’t know where to start? This webinar will guide you from the very beginning. Including whether you should build your website yourself.


What to expect from this webinar

This webinar will take you right from the beginning in curating your business website. From the need to determine website objectives, the importance of knowing who your audience is, setting clear calls to action and creating engaging content to measuring success. It will help you start to create your brand’s visual identity online, your site’s blueprint and how you can structure your site map. You will learn what’s involved in registering and maintaining your site content and options for hosting it.

This webinar will also offer guidance on when and how to outsource your website’s creation to a designer. Covering topics such as where to find a contractor, what to organise first, your structure plan and costs.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

Find out how to use the image sharing app Pinterest in your business.


What to expect from this webinar

Thinking about using Pinterest to showcase your products? Move from beinga beginner to knowing enough to gain commercial benefit from the use of Pinterest. We will cover which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

Your back office and technology requirements need to be secure, scalable and cost-effective in a COVID-19 world. This webinar will help you discover cloud services to achieve that.


What to expect from this webinar

How can you keep track of customers and manage resources efficiently? Is a cloud-based solution right for your business? How do different back office strategies compare on cost?

At the end of this webinar you’ll have:

  • Up-to-date information and tools to help you make strategic back-office decisions.
  • Real-world examples will help you understand different cloud-based platforms, their functions and their costs.
  • You will be able to identify which platforms suit your business, and how their scalability could complement your future plans.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

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