This webinar will enable you to raise your search engine ranking so consumers can see your business offerings first. This is a key topic for many businesses today.
This webinar will allow you to understand how search engines work, how they structure results, how they are listed and how to maximise your chances of getting to the top of the rankings.
You will learn how to monitor and assess the known factors affecting your search ranking, find out what people are searching for and establish current search trends. To ensure maximum success we will brief you on how to keep up to date with search algorithm changes and how to avoid violations and penalties applied by search engines. By the end of this workshop you will be understand the factors affecting your search engine rankings and act to improve your position.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Want to boost your business with LinkedIn? Join this webinar, and we’ll take you beyond networking by showing you how it can market your products and promote your brand.
LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you have to learn how to use it, and this webinar gives you expert guidance. You’ll create a LinkedIn strategy to supercharge your business via marketing and brand promotion initiatives.
You’ll learn when to use personal and company profiles and how to optimise them for maximum visibility. Content is king these days, and we’ll show you how to plan and produce captivating content that enriches your brand.
DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.
A webinar for people currently using email marketing and who want to improve their understanding of how to boost engagement, conversion and sales. Vital during the Coronavirus pandemic.
What to expect from this webinar
By the end of this webinar, you will be able to understand how to:
- Target the right audiences
- Create a quality marketing email and how to measure its effectiveness.
- Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels.
- Identify the different components of a successful email campaign, including design, HTML v text and other formats.
- Social media, marketing, optimising and measuring your campaign
- Legal requirements that you need to follow will also be covered.
This webinar (previously called Website Analytics) unlocks Google analytics so you can clearly see where your website traffic is coming from and why, transforming your website’s effectiveness.
What to expect from this webinar
Analytics is an incredibly powerful tool for all businesses with an online presence, and by the end of this webinar you’ll be comfortable reading, understanding and acting on analytics information.
You’ll be able to see who your online audience is and where they are coming from. Even more powerfully, you’ll be ready to use the data to improve the effectiveness of your website and/or social media presence
We’ll show you how often to check analytics, how to set goals and the most effective ways to implement analytics tools. So, when you develop your digital strategy you can be confident you will see results.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Find out how to use the image sharing app Instagram in your business.
What to expect from this webinar
Thinking about using Instagram to communicate with customers and of course potential customers? Want to showcase your products or services using it? During this webinar we will cover:
- Moving from being a beginner to knowing enough to gain commercial benefit from the use of Instagram.
- Learn which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Want to boost your business with LinkedIn? Join this webinar, and we’ll take you beyond networking by showing you how it can market your products and promote your brand.
LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you have to learn how to use it, and this webinar gives you expert guidance. You’ll create a LinkedIn strategy to supercharge your business via marketing and brand promotion initiatives.
You’ll learn when to use personal and company profiles and how to optimise them for maximum visibility. Content is king these days, and we’ll show you how to plan and produce captivating content that enriches your brand.
DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.
Ideal for those who have experience of paid advertising and have a digital marketing strategy in place but want to attract and retain more customers.
What to expect from this webinar
After this webinar you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you, as well as the mix of social media platforms you can choose from.
We will cover:
- Strategy, ad content guidelines and ad sizes
- Keyword planning, tracking and analysis to optimise your campaigns.
- You will gain a clearer understanding of how to evaluate and analyse existing social media advertising campaigns
- Pinpoint areas for improvement and be on top of legal guidelines.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
This webinar will enable you to raise your search engine ranking so consumers can see your business offerings first. This is a key topic for many businesses today.
This webinar will allow you to understand how search engines work, how they structure results, how they are listed and how to maximise your chances of getting to the top of the rankings.
You will learn how to monitor and assess the known factors affecting your search ranking, find out what people are searching for and establish current search trends. To ensure maximum success we will brief you on how to keep up to date with search algorithm changes and how to avoid violations and penalties applied by search engines. By the end of this webinar, you will be understand the factors affecting your search engine rankings and act to improve your position.
DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.
Discover the opportunities that Facebook may open up and the things to consider when deciding whether it’s the best platform for your business.
What to expect from this webinar
Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy.
See the stats you can get from the system that may help you find who your most interested customers/clients are.
Understand Facebook advertising, selling via Facebook, and how and what to post.
DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.
A webinar for people currently using email marketing and who want to improve their understanding of how to boost engagement, conversion and sales. Vital during the Coronavirus pandemic.
What to expect from this webinar
By the end of this webinar, you will be able to understand how to:
- Target the right audiences
- Create a quality marketing email and how to measure its effectiveness.
- Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels.
- Identify the different components of a successful email campaign, including design, HTML v text and other formats.
- Social media, marketing, optimising and measuring your campaign
- Legal requirements that you need to follow will also be covered.
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