This webinar (previously called Website Analytics) unlocks Google analytics so you can clearly see where your website traffic is coming from and why, transforming your website’s effectiveness.
What to expect from this webinar
Analytics is an incredibly powerful tool for all businesses with an online presence, and by the end of this webinar you’ll be comfortable reading, understanding and acting on analytics information.
You’ll be able to see who your online audience is and where they are coming from. Even more powerfully, you’ll be ready to use the data to improve the effectiveness of your website and/or social media presence
We’ll show you how often to check analytics, how to set goals and the most effective ways to implement analytics tools. So, when you develop your digital strategy you can be confident you will see results.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Want to boost your business with LinkedIn? Join this webinar, and we’ll take you beyond networking by showing you how it can market your products and promote your brand.
LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you have to learn how to use it, and this webinar gives you expert guidance. You’ll create a LinkedIn strategy to supercharge your business via marketing and brand promotion initiatives.
You’ll learn when to use personal and company profiles and how to optimise them for maximum visibility. Content is king these days, and we’ll show you how to plan and produce captivating content that enriches your brand.
DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.
A webinar for people currently using email marketing and who want to improve their understanding of how to boost engagement, conversion and sales. Vital during the Coronavirus pandemic.
What to expect from this webinar
By the end of this webinar, you will be able to understand how to:
- Target the right audiences.
- Create a quality marketing email and how to measure its effectiveness.
- Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels.
- Identify the different components of a successful email campaign, including design, HTML v text and other formats.
- Social media, marketing, optimising and measuring your campaign.
- Legal requirements that you need to follow will also be covered.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Need to improve the effectiveness of your current eCommerce business? This webinar will help you consider the right parameters.
What to expect from this webinar
What’s the best way to sell your products online? The key to improving your eCommerce business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using eBay or Amazon, neither or both? This webinar will also take you through the factors to consider to increase the efficiency of an eCommerce offering. This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Want to boost your business with LinkedIn? Join this webinar, and we’ll take you beyond networking by showing you how it can market your products and promote your brand.
LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you have to learn how to use it, and this webinar gives you expert guidance. You’ll create a LinkedIn strategy to supercharge your business via marketing and brand promotion initiatives.
You’ll learn when to use personal and company profiles and how to optimise them for maximum visibility. Content is king these days, and we’ll show you how to plan and produce captivating content that enriches your brand.
DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.
This webinar (previously called Website Analytics) unlocks Google analytics so you can clearly see where your website traffic is coming from and why, transforming your website’s effectiveness.
What to expect from this webinar
Analytics is an incredibly powerful tool for all businesses with an online presence, and by the end of this webinar you’ll be comfortable reading, understanding and acting on analytics information.
You’ll be able to see who your online audience is and where they are coming from. Even more powerfully, you’ll be ready to use the data to improve the effectiveness of your website and/or social media presence
We’ll show you how often to check analytics, how to set goals and the most effective ways to implement analytics tools. So, when you develop your digital strategy you can be confident you will see results.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Producing quality content is an excellent way of helping customers develop a meaningful relationship with your brand, and ultimately boosting sales. Learn to understand, source and measure content.
Even if you are not traditionally in the business of providing content, it’s important to have good-quality articles or even nuggets of useful information on your website and elsewhere to drive customer engagement and help you stand out from your competitors. If you can provide easily accessible evidence that you are an expert in your field, or are able to provide an attractive “space” that makes customers more inclined to spend time with you, it’ll be easier for them to choose you when they’re ready to spend. This session will help you understand what kind of content your customers are looking for, how to find, write and package it, how to market it to them and how to measure how engaging it is for them. This workshop is ideal for businesses that already have a commercial website or use social media, and want to move to the next level of engagement. It will equip you to amplify your brand and message, and to boost sales and profits.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Discover the opportunities that Facebook may open up and the things to consider when deciding whether it’s the best platform for your business.
What to expect from this webinar
Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy.
See the stats you can get from the system that may help you find who your most interested customers/clients are.
Understand Facebook advertising, selling via Facebook, and how and what to post.
DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.
A webinar for businesses that already use Twitter as part of their digital marketing strategy and wish to produce more engaging content to reach a wider audience.
What to expect from this webinar
This webinar will help you develop and hone your social media strategy in order to amplify your message. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to create them.
You will also learn about:
- The features of Hootsuite to help you manage and integrate your social media accounts.
- Advanced techniques for creating and publishing content, and delegating tasks to other team members.
- Legal requirements and best practice
Find out how to use the image sharing app Instagram in your business.
What to expect from this webinar
Thinking about using Instagram to communicate with customers and of course potential customers? Want to showcase your products or services using it? During this webinar we will cover:
- Moving from being a beginner to knowing enough to gain commercial benefit from the use of Instagram.
- Learn which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
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