A webinar for people currently using email marketing and who want to improve their understanding of how to boost engagement, conversion and sales. Vital during the Coronavirus pandemic.
What to expect from this webinar
By the end of this webinar, you will be able to understand how to:
- Target the right audiences
- Create a quality marketing email and how to measure its effectiveness.
- Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels.
- Identify the different components of a successful email campaign, including design, HTML v text and other formats.
- Social media, marketing, optimising and measuring your campaign
- Legal requirements that you need to follow will also be covered.
Producing quality content is an excellent way of helping customers develop a meaningful relationship with your brand, and ultimately boosting sales. Learn to understand, source and measure content.
Even if you are not traditionally in the business of providing content, it’s important to have good-quality articles or even nuggets of useful information on your website and elsewhere to drive customer engagement and help you stand out from your competitors. If you can provide easily accessible evidence that you are an expert in your field, or are able to provide an attractive “space” that makes customers more inclined to spend time with you, it’ll be easier for them to choose you when they’re ready to spend. This session will help you understand what kind of content your customers are looking for, how to find, write and package it, how to market it to them and how to measure how engaging it is for them. This workshop is ideal for businesses that already have a commercial website or use social media, and want to move to the next level of engagement. It will equip you to amplify your brand and message, and to boost sales and profits.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Want to boost your business with LinkedIn? Join this webinar, and we’ll take you beyond networking by showing you how it can market your products and promote your brand.
LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you have to learn how to use it, and this webinar gives you expert guidance. You’ll create a LinkedIn strategy to supercharge your business via marketing and brand promotion initiatives.
You’ll learn when to use personal and company profiles and how to optimise them for maximum visibility. Content is king these days, and we’ll show you how to plan and produce captivating content that enriches your brand.
Also, the value of the event will be enhanced if you can bring along your laptop or tablet so you can work on your LinkedIn account during the session.
DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.
This webinar will enable you to raise your search engine ranking so consumers can see your business offerings first. This is a key topic for many businesses today.
This webinar will allow you to understand how search engines work, how they structure results, how they are listed and how to maximise your chances of getting to the top of the rankings.
You will learn how to monitor and assess the known factors affecting your search ranking, find out what people are searching for and establish current search trends. To ensure maximum success we will brief you on how to keep up to date with search algorithm changes and how to avoid violations and penalties applied by search engines. By the end of this webinar, you will be understand the factors affecting your search engine rankings and act to improve your position.
DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.
Digital marketing can deliver real world business growth, and this workshop will show you a practical strategy for success.
This workshop will guide you through the practical steps needed to design a digital marketing strategy to meet your business objectives and create more opportunities. These steps include; establishing what your customers are looking for, providing relevant content, content publication and content amplification©.
You will learn time-efficient techniques for developing these elements so you can confidently drive more traffic to your website. We’ll help you understand the digital trends and equip you to work more strategically with the big search engines (Google, Yahoo and Bing) to improve the quality of your search results.
This is an online webinar event, and we will be using the Zoom to deliver this webinar. A link to join the webinar will be forwarded 2 hours prior to the start of the webinar.
Duration: The webinar will be 90 minutes in duration with a 30 minute Q&A session at the end.
These workshops are provided by Argyll and Bute Council for the benefit of businesses located in Argyll and Bute, as space is limited if the webinar is full and a local business wishes to attend we will cancel your place if you are outwith the Argyll and Bute area.
Video captures people’s attention online and is becoming increasingly important for engaging with your current and potential customer base.
Discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience. Learn how to create a simple, short yet effective video. We will cover:
- How to plan, shoot, edit and upload it without special kit or expertise.
- Get to know the various digital platforms that can be utilised to view and share video content.
- See what editing apps are available and how to add music and subtitles.
This is a ‘DigitalBoost’ webinar which is funded by Digital Scotland and delivered by Business Gateway.
Producing quality content is an excellent way of helping customers develop a meaningful relationship with your brand, and ultimately boosting sales. Learn to understand, source and measure content.
Even if you are not traditionally in the business of providing content, it’s important to have good-quality articles or even nuggets of useful information on your website and elsewhere to drive customer engagement and help you stand out from your competitors. If you can provide easily accessible evidence that you are an expert in your field, or are able to provide an attractive “space” that makes customers more inclined to spend time with you, it’ll be easier for them to choose you when they’re ready to spend. This session will help you understand what kind of content your customers are looking for, how to find, write and package it, how to market it to them and how to measure how engaging it is for them. This workshop is ideal for businesses that already have a commercial website or use social media, and want to move to the next level of engagement. It will equip you to amplify your brand and message, and to boost sales and profits.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Find out how to use image sharing apps Pinterest and Instagram to grow your business. Learn how to shoot, process and upload photos.
Join this webinar and move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest and Instagram. Learn which type of audience you can reach via each platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.
Discover the basic ‘does and don’ts’ of taking your own pictures, processing them and uploading them onto digital platforms. See some real life examples of posts that demonstrate good, bad and indifferent use.
DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.
Video captures people’s attention online and is becoming increasingly important for engaging with potential, or real, clients.
Join this webinar, and discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience. Learn how to create a short and effective video without pain or expense, including how to plan, shoot, edit and upload it without special kit or expertise. Get to know the various digital platforms that can be utilised to view and share video content. See what editing apps are available and how to add music and subtitles.
DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.
Find out how to use image sharing apps Pinterest and Instagram to grow your business. Learn how to shoot, process and upload photos.
Join this webinar and move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest and Instagram. Learn which type of audience you can reach via each platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.
Discover the basic ‘does and don’ts’ of taking your own pictures, processing them and uploading them onto digital platforms. See some real life examples of posts that demonstrate good, bad and indifferent use.
DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.
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