Want to boost your business with LinkedIn? Join this webinar, and we’ll take you beyond networking by showing you how it can market your products and promote your brand.
LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you have to learn how to use it, and this webinar gives you expert guidance. You’ll create a LinkedIn strategy to supercharge your business via marketing and brand promotion initiatives.
You’ll learn when to use personal and company profiles and how to optimise them for maximum visibility. Content is king these days, and we’ll show you how to plan and produce captivating content that enriches your brand.
Also, the value of the event will be enhanced if you can bring along your laptop or tablet so you can work on your LinkedIn account during the session.
DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.
This webinar is designed for people who want to deepen their understanding of how Facebook can be used to engage with their target audience in order to boost conversions.
Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this webinar will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target, create and optimise posts and adverts. The webinar will also cover measuring the effectiveness of pages, posts and adverts, including through the use of Facebook Insights (a powerful tool that lets you track user interaction), as well as integrating Facebook with websites. You will also gain valuable knowledge about e-commerce, security, compliance and privacy. The ultimate aim is to equip delegates with knowledge that will enable them to use this crucial element of social media to increase sales and solidify brands.
DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.
Video captures people’s attention online and is becoming increasingly important for engaging with potential, or real, clients.
Join this webinar, and discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience. Learn how to create a short and effective video without pain or expense, including how to plan, shoot, edit and upload it without special kit or expertise. Get to know the various digital platforms that can be utilised to view and share video content. See what editing apps are available and how to add music and subtitles.
DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.
This webinar will enable you to raise your search engine ranking so consumers can see your business offerings first. This is a key topic for many businesses today.
This webinar will allow you to understand how search engines work, how they structure results, how they are listed and how to maximise your chances of getting to the top of the rankings.
You will learn how to monitor and assess the known factors affecting your search ranking, find out what people are searching for and establish current search trends. To ensure maximum success we will brief you on how to keep up to date with search algorithm changes and how to avoid violations and penalties applied by search engines. By the end of this webinar, you will be understand the factors affecting your search engine rankings and act to improve your position.
DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.
Do you want to set up a website for your business but don’t know where to start? This webinar will guide you from the very beginning, including whether you should build your website yourself.
This webinar will take you right from the beginning in curating your business website. From the need to determine website objectives, the importance of knowing who your audience is, setting clear calls to action and creating engaging content to measuring success. It will help you start to create your brand’s visual identity online, your site’s blueprint and how you can structure your site map. You will learn what’s involved in registering and maintaining your site content and options for hosting it.
This webinar will also offer guidance on when and how to outsource your website’s creation to a designer. Covering topics such as where to find a contractor, what to organise first, your structure plan and costs.
DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.
Find out why you should be using LinkedIn and how to make the most of this B2B platform.
LinkedIn is more than a networking tool; it is a platform that can be used to generate leads, market your products and services, and raise brand awareness. In this course we will teach you how to make the most of this professional platform and optimise your personal profile and company page. As this is a hands-on, practical course please take your laptop or tablet.
The course will be delivered online via Zoom.
What will I learn?
- Maximising the effectiveness of your personal profile
- The right content for your status updates and articles
- Best way to connect with potential clients/leads
- Optimising the company page
- Advertising on LinkedIn
Who should take this course?
This course is ideally suited to:
– Sales and Marketing managers
– Business Development executives
– Business Owners/Directors
– PR and Marketing Professionals
looking to increase the effectiveness of their presence on Linkedin
Find out why you should be using LinkedIn and how to make the most of this B2B platform.
LinkedIn is more than a networking tool; it is a platform that can be used to generate leads, market your products and services, and raise brand awareness. In this course we will teach you how to make the most of this professional platform and optimise your personal profile and company page. As this is a hands-on, practical course please take your laptop or tablet.
The course will take place at The Green House Business Centre, located centrally in Inverness.
What will I learn?
- Maximising the effectiveness of your personal profile
- The right content for your status updates and articles
- Best way to connect with potential clients/leads
- Optimising the company page
- Advertising on LinkedIn
Who should take this course?
This course is ideally suited to:
– Sales and Marketing managers
– Business Development executives
– Business Owners/Directors
– PR and Marketing Professionals
looking to increase the effectiveness of their presence on Linkedin
Do you want to set up a website for your business but don’t know where to start? This workshop will guide you from the very beginning. Including whether you should build your website yourself.
This workshop will take you right from the beginning in curating your business website. From the need to determine website objectives, the importance of knowing who your audience is, setting clear calls to action and creating engaging content to measuring success. It will help you start to create your brand’s visual identity online, your site’s blueprint and how you can structure your site map. You will learn what’s involved in registering and maintaining your site content and options for hosting it.
This workshop will also offer guidance on when and how to outsource your website’s creation to a designer. Covering topics such as where to find a contractor, what to organise first, your structure plan and costs.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
This workshop will enable you to raise your search engine ranking so consumers can see your business offerings first. This is a key topic for many businesses today.
This workshop will allow you to understand how search engines work, how they structure results, how they are listed and how to maximise your chances of getting to the top of the rankings.
You will learn how to monitor and assess the known factors affecting your search ranking, find out what people are searching for and establish current search trends. To ensure maximum success we will brief you on how to keep up to date with search algorithm changes and how to avoid violations and penalties applied by search engines. By the end of this workshop, you will be able to understand the factors affecting your search engine rankings and act to improve your position.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Find out the simple steps you can take to keep your business and its information safe. Safe from hackers, safe from cyber attack and safe from infringing the new General Data Protection Regulation.
Information is the lifeblood of any business, and keeping it safe allows your business to get the most from this vital digital resource. From steps you can take to reduce the chances of being attacked, to steps you can take to reduce the harm if you are attacked, and steps you can take to be confident that you are compliant with GDPR.
Covering subjects such as passwords, anti-virus, malware, firewalls and user settings, knowing the do’s and don’ts of what tools to use, what practices to put in place, and what your people need to understand. This allows you to ensure your information is used only for what you want it to be used for and is vital for cyber security and compliance with GDPR: This workshop will help you put your business on a much safer and more assured footing.
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