Starting a new business? Looking for ways to stretch your marketing budget?
From Search Engine Optimisation to social media marketing, we will teach you all you need to know about creating an effective online presence for your new business to help you start on the right foot.
Our hands-on, practical workshops are designed and delivered by experienced digital marketing experts. We explain digital marketing in a way that is easy to understand, without any jargon.
This two-day workshop is aimed at anyone who has recently started a business, or is planning to start a new business, and wants to learn how to promote it online. On day one we will take you through the essentials of website creation, including setting up a domain name and choosing a hosting provider, best practice SEO tips and how to create your social media channels. Day two will focus on the effective use of Facebook, Twitter and Instagram, as well as how Google My Business, Google Analytics and Hootsuite can benefit your business.
You can choose to do one day or both. Both days together will give you all the tools and knowledge you need to get your business found online.
The workshops will take place at The Green House business centre, located centrally in Inverness.
What will I learn?
- The essentials of creating a website for your business
- A range of SEO topics and techniques needed to increase your website’s presence
- Email marketing tips and tools
- How to set up an account on Facebook, Twitter and Instagram
- The key points of each social media channel and best practice tips
Who should take this course?
People who have recently started up a business or those who are planning to start a new business.
Learn how to attract and retain customers with personalised messages that promote your content, brand, and products.
Email marketing offers a low cost, direct and personal way to communicate with your target audiences. With people being inundated with emails every day and email hosts making it easier than ever for recipients to unsubscribe it’s easy for your email marketing efforts to go unnoticed. Our email marketing courses are designed to equip you with all the skills you need to plan, create and send successful email campaigns on a regular basis.
Our hands-on, practical email marketing classes are designed and delivered by experienced digital marketing experts. This course focuses on the use of leading platforms MailChimp and Constant Contact.
This group workshop will take place at The Green House business centre, located centrally in Inverness. We also offer private training courses which are ideal if you have a team you want to bring up to speed on how to effectively use email to grow your business.
What will I learn?
- Define clear objectives to help you reach achievable goals
- Create an email strategy to improve customer retention
- Build a quality list to improve subscriber engagement
- Optimise and test list growth to promote the best content
Who should take this course?
Anyone who wants to develop and strengthen their email marketing knowledge and skills, from small business owners to professionals currently working in a digital marketing or PR role who would benefit from a fuller and more current working knowledge of email marketing. It will provide you with the tools to plan, implement and deploy a successful email campaign.
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