Email Marketing – DigitalBoost Webinar

A webinar for people currently using email marketing and who want to improve their understanding of how to boost engagement, conversion and sales. Vital during the Coronavirus pandemic.


What to expect from this webinar

By the end of this webinar, you will be able to understand how to:

  • Target the right audiences
  • Create a quality marketing email and how to measure its effectiveness.
  • Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels.
  • Identify the different components of a successful email campaign, including design, HTML v text and other formats.
  • Social media, marketing, optimising and measuring your campaign
  • Legal requirements that you need to follow will also be covered.

A webinar for people currently using email marketing and who want to improve their understanding of how to boost engagement, conversion and sales. Vital during the Coronavirus pandemic.


What to expect from this webinar

By the end of this webinar, you will be able to understand how to:

  • Target the right audiences
  • Create a quality marketing email and how to measure its effectiveness.
  • Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels.
  • Identify the different components of a successful email campaign, including design, HTML v text and other formats.
  • Social media, marketing, optimising and measuring your campaign
  • Legal requirements that you need to follow will also be covered.

A webinar for people currently using email marketing and who want to improve their understanding of how to boost engagement, conversion and sales. Vital during the Coronavirus pandemic.


What to expect from this webinar

By the end of this webinar, you will be able to understand how to:

  • Target the right audiences.
  • Create a quality marketing email and how to measure its effectiveness.
  • Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels.
  • Identify the different components of a successful email campaign, including design, HTML v text and other formats.
  • Social media, marketing, optimising and measuring your campaign.
  • Legal requirements that you need to follow will also be covered.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

A webinar for people currently using email marketing and who want to improve their understanding of how to boost engagement, conversion and sales. Vital during the Coronavirus pandemic.


What to expect from this webinar

By the end of this webinar, you will be able to understand how to:

  • Target the right audiences
  • Create a quality marketing email and how to measure its effectiveness.
  • Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels.
  • Identify the different components of a successful email campaign, including design, HTML v text and other formats.
  • Social media, marketing, optimising and measuring your campaign
  • Legal requirements that you need to follow will also be covered.

Being able to engage your customers in conversation is a key way to create sales. This workshop is ideal for people currently using email but not to its full potential.


By the end of this workshop, delegates will be able to understand how to target the right audiences, how to create a quality marketing email and how to measure its effectiveness.

The session will include learning how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels. It will help you identify the different components of a successful email campaign, including design, HTML v text and other formats. We will also look at how best to structure tests and analyse the results, how to combine social media with email marketing, and optimising and measuring industry benchmarks. Legal requirements will also be covered.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

Being able to engage your customers in conversation is a key way to create sales. This workshop is ideal for people currently using email but not to its full potential.


By the end of this workshop, delegates will be able to understand how to target the right audiences, how to create a quality marketing email and how to measure its effectiveness.

The session will include learning how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels. It will help you identify the different components of a successful email campaign, including design, HTML v text and other formats. We will also look at how best to structure tests and analyse the results, how to combine social media with email marketing, and optimising and measuring industry benchmarks. Legal requirements will also be covered.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

Being able to engage your customers in conversation is a key way to create sales. This workshop is ideal for people currently using email but not to its full potential.


By the end of this workshop, delegates will be able to understand how to target the right audiences, how to create a quality marketing email and how to measure its effectiveness.

The session will include learning how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels. It will help you identify the different components of a successful email campaign, including design, HTML v text and other formats. We will also look at how best to structure tests and analyse the results, how to combine social media with email marketing, and optimising and measuring industry benchmarks. Legal requirements will also be covered.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

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