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5-Day Professional Digital Marketing Course

Develop and strengthen your digital marketing skills.

The Professional Digital Marketing course has been created specifically to address digital needs and skills gaps for marketing professionals, digital marketers and small business owners. The course delivers the tools needed to meet the challenges of the economy today and tomorrow.

This is a practical course delivered by high calibre digital marketing experts, packed with up-to-date tools, industry trends and practical insights.

The course is made up of 5 full-day masterclasses. You can choose to attend the whole week or select course days that meet your specific needs.


Day 1: Mastering Google and Social Media Advertising

Day 2: Creating Engaging Visual Content

Day 3: LinkedIn for B2B Marketeers

Day 4: Digital Growth Strategies

Day 5: Improve Your Ranking on Google with Search Engine Optimisation

Level: Intermediate to advanced

Admission requirements: Participants need to have significant experience working in digital marketing or a relevant qualification.

Who is it for?

  • Experienced digital marketing professionals keen to update their skills to stay on top of their game
  • Traditional marketing professionals and small business owners looking to implement a successful digital marketing strategy and get the most out of their social media channels

Starting a new business? Looking for ways to stretch your marketing budget?

From Search Engine Optimisation to social media marketing, we will teach you all you need to know about creating an effective online presence for your new business to help you start on the right foot.

Our hands-on, practical workshops are designed and delivered by experienced digital marketing experts. We explain digital marketing in a way that is easy to understand, without any jargon.

This two-day workshop is aimed at anyone who has recently started a business, or is planning to start a new business, and wants to learn how to promote it online. On day one we will take you through the essentials of website creation, including setting up a domain name and choosing a hosting provider, best practice SEO tips and how to create your social media channels. Day two will focus on the effective use of Facebook, Twitter and Instagram, as well as how Google My Business, Google Analytics and Hootsuite can benefit your business.

You can choose to do one day or both. Both days together will give you all the tools and knowledge you need to get your business found online.

The workshops will take place at The Green House business centre, located centrally in Inverness.

What will I learn?

  • The essentials of creating a website for your business
  • A range of SEO topics and techniques needed to increase your website’s presence
  • Email marketing tips and tools
  • How to set up an account on Facebook, Twitter and Instagram
  • The key points of each social media channel and best practice tips 

Who should take this course?

People who have recently started up a business or those who are planning to start a new business.

Learn how to measure and analyse your website traffic with our in-depth Google Analytics training courses.

Our in-depth analytics training course will teach you how to measure and analyse your own online data while planning future development. During this full-day course, we will take you through essential Google Analytics theory, explore the multitude of reporting functions and measurement tools available to enable you to customise your analytics to suit your business needs.

Gain practical, hands-on experience in what this industry-leading tool can really offer.

This group workshop will take place at The Green House business centre, located centrally in Inverness. We also offer private training courses throughout the UK which are ideal if you have a team you want to bring up to speed on how to effectively use Google Analytics to grow your business.

What will I learn?

  • Describe and understand the capabilities of Google Analytics
  • Identify the benefits of Google Analytics for your business through data analysis
  • Analyse and curate reports that will add value to your business
  • Understand your audience and how they behave on your site

Who should take this course?

Anyone who wants to develop the website analysis skills and understand more about how their website performs. From small business owners to professionals currently working in a digital marketing or PR role who would benefit from a fuller and more current working knowledge of Google Analytics.

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