Find out why you should be using LinkedIn and how to make the most of this B2B platform.
LinkedIn is more than a networking tool; it is a platform that can be used to generate leads, market your products and services, and raise brand awareness. In this course, we will teach you how to make the most of this professional platform and optimise your personal profile and company page.
The course will take place via Zoom.
What will I learn?
- Maximising the effectiveness of your personal profile
- The right content for your status updates and articles
- Best way to connect with potential clients/leads
- Optimising the company page
- Advertising on LinkedIn
Who should take this course?
This course is ideally suited to:
– Sales and Marketing managers
– Business Development executives
– Business Owners/Directors
– PR and Marketing Professionals looking to increase the effectiveness of their presence on Linkedin
Learn all about TikTok and how to use it for your business
More and more businesses are using TikTok for brand awareness and relationship building. It’s no longer just for teens who are using the platform and it’s not all about dancing. TikTok now has 1 billion monthly active users and it’s a great place to reach and connect with a very wide audience.
What will I learn?
- How to get started with TikTok
- Create an account and optimise your bio
- Navigate the TikTok platform
- What type of content works well
- Create your first video
- How to build your following
- Insight into selling on TikTok
- Use of hashtags
- Tips and tricks
Who should take this course?
This course is ideal for those who want to learn how to get started and make effective use of TikTok.
Find out why you should be using LinkedIn and how to make the most of this B2B platform.
LinkedIn is more than a networking tool; it is a platform that can be used to generate leads, market your products and services, and raise brand awareness. In this course, we will teach you how to make the most of this professional platform and optimise your personal profile and company page.
The course will take place via Zoom.
What will I learn?
- Maximising the effectiveness of your personal profile
- The right content for your status updates and articles
- Best way to connect with potential clients/leads
- Optimising the company page
- Advertising on LinkedIn
Who should take this course?
This course is ideally suited to:
– Sales and Marketing managers
– Business Development executives
– Business Owners/Directors
– PR and Marketing Professionals
looking to increase the effectiveness of their presence on Linkedin
Improve your Instagram
If you’re already using Instagram but not sure how to use it effectively to promote your business this Intermediate Instagram course is for you. This course will cover photography basics to help you improve the quality of your posts, tips for increasing engagement and reach, and how to optimise your bio as well as Instagram Stories and Reels.
As this is a hands-on, practical course please take your phone.
The course will be delivered online via Zoom.
What will I learn?
- How to optimise your bio
- Photography basics and tips for creating engaging content
- Increasing engagement and reach
- Hashtags
- Instagram Stories and Highlights
- Reels
- Live
- Apps for Instagram
- Instagram Ads
- Insights
Who should take this course?
People who have an Instagram account for their business and would like to learn how to make better use of the platform.
Learn how to use Reels effectively to grow on Instagram.
Reels is an effective way to increase organic reach on Instagram. In this course, you will learn why Reels should be a part of your social media strategy, how to create Reels, best practices for filming Reels and how to increase views.
As this is a hands-on, practical course please take your phone.
The course will be delivered online via Zoom.
What will I learn?
- Why Reels should be a part of your social media strategy
- Reels versus Instagram Video
- Reels versus TikTok
- How to create a Reels video
- How to add music
- How to add text
- How to film different transitions
- Best practices for filming
- How to get more views
- How to create customised Reels covers on Canva
Who should take this course?
People who are already using Instagram for business and want to learn how to create, or improve, Reels.
Learn how to use Reels effectively to grow on Instagram.
Reels is an effective way to increase organic reach on Instagram. In this course, you will learn why Reels should be a part of your social media strategy, how to create Reels, best practices for filming Reels and how to increase views.
As this is a hands-on, practical course please take your phone.
The course will be delivered online via Zoom.
What will I learn?
- Why Reels should be a part of your social media strategy
- Reels versus TikTok
- How to create a Reels video
- How to add music
- How to add text
- How to film different transitions
- Best practices for filming
- How to get more views and engagement
- How to create customised Reels covers on Canva
Who should take this course?
People who are already using Instagram for business and want to learn how to create, or improve, Reels.
Optimise your YouTube channel for search and your target audience.
YouTube is potentially a great platform to promote your business and showcase your products or services .
In this webinar, we show you how to optimise your YouTube channel for your target audience and search. If you don’t have a YouTube channel yet, we will show you how to create a YouTube channel.
This group course will be delivered via Zoom for a maximum of 6 people to allow for rich discussion. We also offer private training courses which are ideal if you have a team you want to bring up to speed on how to use YouTube and video for your business.
What will I learn?
- Optimising your YouTube channel
- Optimising your videos
- Adding chapters to your videos
- YouTube analytics
- YouTube advertising
Who should take this course?
Anyone who is interested in creating videos for social media and wants to learn how to optimise a YouTube channel.
Learn all about TikTok and how to use it for your business
Until recently, our client’s focus has been on the larger three main ones, those being Facebook, Instagram, and Twitter. It was not until recently that they started to see TikTok as a platform which would yield results.
Following on from our recent Talking TikTok Facebook Live session with Stewart the Dram Dabbler, you can now sign up for a hands-on session to find out more about how to get started and make effective use of TikTok.
What we will cover:
- How to get started with TikTok
- Create an account and optimise your bio
- Navigate the TikTok platform
- What type of content works well
- Create your first video
- How to build your following
- Use of hashtags
- Tips and tricks
Develop and strengthen your digital marketing skills.
The Professional Digital Marketing course has been created specifically to address digital needs and skills gaps for marketing professionals, digital marketers and small business owners. The course delivers the tools needed to meet the challenges of the economy today and tomorrow.
This is a practical course delivered by high calibre digital marketing experts, packed with up-to-date tools, industry trends and practical insights.
The course is made up of 5 full-day masterclasses. You can choose to attend the whole week or select course days that meet your specific needs.
COURSE OVERVIEW
Day 1: Mastering Google and Social Media Advertising
Day 2: Creating Engaging Visual Content
Day 3: LinkedIn for B2B Marketeers
Day 4: Digital Growth Strategies
Day 5: Improve Your Ranking on Google with Search Engine Optimisation
Level: Intermediate to advanced
Admission requirements: Participants need to have significant experience working in digital marketing or a relevant qualification.
Who is it for?
- Experienced digital marketing professionals keen to update their skills to stay on top of their game
- Traditional marketing professionals and small business owners looking to implement a successful digital marketing strategy and get the most out of their social media channels
Learn how your business can benefit from using Instagram in this hands-on course.
With 1 billion monthly active users Instagram is the social media platform on the rise. Engagement is said to be 10 x higher on Instagram than Facebook and it is a great platform for increasing brand awareness.
This course will teach how to optimise your profile, how to create content that stops people scrolling, the importance of hashtags, why and how to create a visual theme and the benefits of Instagram Stories.
As this is a hands-on, practical course where you will spend time analysing your Instagram business page, please take your laptop or tablet.
This group course will take place at The Green House business centre, located centrally in Inverness. We also offer private training courses which are ideal if you have a team you want to bring up to speed on how to use Instagram to grow your business.
What will I learn?
- How Instagram can benefit your business
- How to optimise your profile
- The importance of hashtags and geo-tagging
- Tips and tools for improving engagement and reach
- How to create engaging Stories
- How to analyse your business page using recommended tools and where improvements can be made
Who should take this course?
Anyone who already manages an Instagram business page and would like to learn how to increase engagement, as well as those who are just starting out with Instagram. It is ideal for small business owners who want to get to grips with promoting their business on Instagram.
If you want to learn how to reach a targeted audience on Instagram, see our Introduction to Facebook and Instagram Advertising course.
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