Get started with advertising your business to your target audience on Facebook and Instagram.
Facebook is the number one social media platform for advertising. Used effectively, Facebook advertising can help to grow your audience, generate new leads and increase website traffic. We will teach you how to create ads that meet your business objectives, and how to successfully run and optimise your ad campaigns.
This beginner’s course is aimed at individuals who are starting out with Facebook advertising as well as those who have some experience but would like to improve their Facebook and Instagram ad campaigns.
To further develop your advertising knowledge following this beginner’s course, book onto our intermediate class for in-depth training on custom and lookalike audiences, the Facebook Pixel and retargeting ads.
The group course will take place at The Green House business centre, located centrally in Inverness. We also offer private training courses which are ideal if you have a team you want to bring up to speed on Facebook and Instagram advertising.
What will I learn?
- Why you should use Facebook and Instagram advertising
- How Facebook ads can help you to achieve different business objectives
- The difference between boosting a post and creating an advert
- Elements of a successful ad
- How to create a Facebook advert in Ads Manager
- How to create an Instagram advert in Ads Manager
- How to monitor and measure success
Who should take this course?
Small business owners and people working a digital marketing or PR role who are new to Facebook advertising and want to learn how to create or improve their Facebook and Instagram ad campaigns.
Are you confused by likes, shares, hashtags and pins?
This beginner’s social media course will show you why social media should be a key part of your marketing strategy and give you the confidence to get started with platforms like Facebook, Twitter and Instagram. It is aimed at those who have started, or are planning to start, a new business and want to learn how to promote it online.
Our hands-on, practical social media courses are designed and delivered by experienced digital marketing experts. We explain social media marketing in a way that is easy to understand, without any jargon.
To further develop your social media marketing knowledge following this beginner’s course, book onto our intermediate class for step-by-step training on how to create a social media strategy for your business.
This course will take place at The Green House Business Centre, located in Inverness.
What will I learn?
- The importance of social media for your business
- How to use Facebook effectively, best practice tips for growing your audience, Facebook advertising
- How to use Twitter effectively, how to find and engage your customers, Twitter features
- How to use Instagram effectively, what hashtags your customers are using, tools for creating content, Instagram Stories
- How to improve your SEO ranking using Google My Business; best practice tips; new features
- How to find out information on the visitors to your website using Google Analytics
- How you can save time and manage your social media platforms from the one place with the social media management tool Hootsuite
Who should take this course?
People who have recently started up a business or who are planning to start a new business.
Starting a new business? Looking for ways to stretch your marketing budget?
From Search Engine Optimisation to social media marketing, we will teach you all you need to know about creating an effective online presence for your new business to help you start on the right foot.
Our hands-on, practical workshops are designed and delivered by experienced digital marketing experts. We explain digital marketing in a way that is easy to understand, without any jargon.
This two-day workshop is aimed at anyone who has recently started a business, or is planning to start a new business, and wants to learn how to promote it online. On day one we will take you through the essentials of website creation, including setting up a domain name and choosing a hosting provider, best practice SEO tips and how to create your social media channels. Day two will focus on the effective use of Facebook, Twitter and Instagram, as well as how Google My Business, Google Analytics and Hootsuite can benefit your business.
You can choose to do one day or both. Both days together will give you all the tools and knowledge you need to get your business found online.
The workshops will take place at The Green House business centre, located centrally in Inverness.
What will I learn?
- The essentials of creating a website for your business
- A range of SEO topics and techniques needed to increase your website’s presence
- Email marketing tips and tools
- How to set up an account on Facebook, Twitter and Instagram
- The key points of each social media channel and best practice tips
Who should take this course?
People who have recently started up a business or those who are planning to start a new business.
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