Find out how to use image sharing apps Pinterest and Instagram to grow your business. Learn how to shoot, process and upload photos.
Join this webinar and move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest and Instagram. Learn which type of audience you can reach via each platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.
Discover the basic ‘does and don’ts’ of taking your own pictures, processing them and uploading them onto digital platforms. See some real life examples of posts that demonstrate good, bad and indifferent use.
DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.
Want to boost your business with LinkedIn? Join this webinar, and we’ll take you beyond networking by showing you how it can market your products and promote your brand.
LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you have to learn how to use it, and this webinar gives you expert guidance. You’ll create a LinkedIn strategy to supercharge your business via marketing and brand promotion initiatives.
You’ll learn when to use personal and company profiles and how to optimise them for maximum visibility. Content is king these days, and we’ll show you how to plan and produce captivating content that enriches your brand.
Also, the value of the event will be enhanced if you can bring along your laptop or tablet so you can work on your LinkedIn account during the session.
DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.
This webinar is designed for people who want to deepen their understanding of how Facebook can be used to engage with their target audience in order to boost conversions.
Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this webinar will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target, create and optimise posts and adverts. The webinar will also cover measuring the effectiveness of pages, posts and adverts, including through the use of Facebook Insights (a powerful tool that lets you track user interaction), as well as integrating Facebook with websites. You will also gain valuable knowledge about e-commerce, security, compliance and privacy. The ultimate aim is to equip delegates with knowledge that will enable them to use this crucial element of social media to increase sales and solidify brands.
DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.
Video captures people’s attention online and is becoming increasingly important for engaging with potential, or real, clients.
Join this webinar, and discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience. Learn how to create a short and effective video without pain or expense, including how to plan, shoot, edit and upload it without special kit or expertise. Get to know the various digital platforms that can be utilised to view and share video content. See what editing apps are available and how to add music and subtitles.
DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.
This webinar will enable you to raise your search engine ranking so consumers can see your business offerings first. This is a key topic for many businesses today.
This webinar will allow you to understand how search engines work, how they structure results, how they are listed and how to maximise your chances of getting to the top of the rankings.
You will learn how to monitor and assess the known factors affecting your search ranking, find out what people are searching for and establish current search trends. To ensure maximum success we will brief you on how to keep up to date with search algorithm changes and how to avoid violations and penalties applied by search engines. By the end of this webinar, you will be understand the factors affecting your search engine rankings and act to improve your position.
DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.
Do you want to set up a website for your business but don’t know where to start? This webinar will guide you from the very beginning, including whether you should build your website yourself.
This webinar will take you right from the beginning in curating your business website. From the need to determine website objectives, the importance of knowing who your audience is, setting clear calls to action and creating engaging content to measuring success. It will help you start to create your brand’s visual identity online, your site’s blueprint and how you can structure your site map. You will learn what’s involved in registering and maintaining your site content and options for hosting it.
This webinar will also offer guidance on when and how to outsource your website’s creation to a designer. Covering topics such as where to find a contractor, what to organise first, your structure plan and costs.
DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.
Onboard your company to Slack
Slack is an excellent platform to improve internal communication between employees and third parties which will minimise the number of emails that are being sent.
In this workshop, we will show you how Slack can improve efficiency, communication in your business
- Set up your Workspace on Slack
- Define roles and responsibilities
- Setting up the communication channels
- Introduce Slack into your business or organisation
- New employee onboarding
- File sharing
- Slack on desktop and mobile
- How secure is Slack?
Find out why you should be using LinkedIn and how to make the most of this B2B platform.
LinkedIn is more than a networking tool; it is a platform that can be used to generate leads, market your products and services, and raise brand awareness. In this course we will teach you how to make the most of this professional platform and optimise your personal profile and company page. As this is a hands-on, practical course please take your laptop or tablet.
The course will take place at The Green House Business Centre, located centrally in Inverness.
What will I learn?
- Maximising the effectiveness of your personal profile
- The right content for your status updates and articles
- Best way to connect with potential clients/leads
- Optimising the company page
- Advertising on LinkedIn
Who should take this course?
This course is ideally suited to:
– Sales and Marketing managers
– Business Development executives
– Business Owners/Directors
– PR and Marketing Professionals
looking to increase the effectiveness of their presence on Linkedin
Learn how content marketing is used to attract and retain a clearly defined audience, which in turn helps to grow your business.
Content Marketing is a strategic marketing approach which involves creating content that is relevant and helpful to your audience, which builds trust and loyalty, and drives action. This course will take you through the stages of creating a content marketing strategy; looking at audience personas, different types of content, generating content ideas, and tools for creating content.
The group course will take place at The Green House Business Centre, located centrally in Inverness. We also offer private training courses which are ideal if you have a team you want to bring up to speed on how to use content marketing to grow your business.
What will I learn?
- What content marketing is and how it can grow your business
- The importance of knowing your audience
- The stages of a content marketing strategy
- Tools and tips for creating different types of content
- How to create an effective blog post
Who should take this course?
Anyone who wants to develop and strengthen their content marketing knowledge and skills, from small business owners to professionals currently working in a digital marketing or PR role who would benefit from a fuller and more current working knowledge of content marketing.
Develop and strengthen your digital marketing skills.
The Professional Digital Marketing course has been created specifically to address digital needs and skills gaps for marketing professionals, digital marketers and small business owners. The course delivers the tools needed to meet the challenges of the economy today and tomorrow.
This is a practical course delivered by high calibre digital marketing experts, packed with up-to-date tools, industry trends and practical insights.
The course is made up of 5 full-day masterclasses. You can choose to attend the whole week or select course days that meet your specific needs.
COURSE OVERVIEW
Day 1: Mastering Google and Social Media Advertising
Day 2: Creating Engaging Visual Content
Day 3: LinkedIn for B2B Marketeers
Day 4: Digital Growth Strategies
Day 5: Improve Your Ranking on Google with Search Engine Optimisation
Level: Intermediate to advanced
Admission requirements: Participants need to have significant experience working in digital marketing or a relevant qualification.
Who is it for?
- Experienced digital marketing professionals keen to update their skills to stay on top of their game
- Traditional marketing professionals and small business owners looking to implement a successful digital marketing strategy and get the most out of their social media channels
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