Learn how to measure and analyse your website traffic with our in-depth Google Analytics training courses.
Our in-depth analytics training course will teach you how to measure and analyse your own online data while planning future development. During this full-day course, we will take you through essential Google Analytics theory, explore the multitude of reporting functions and measurement tools available to enable you to customise your analytics to suit your business needs.
Gain practical, hands-on experience in what this industry-leading tool can really offer.
This group workshop will take place at The Green House business centre, located centrally in Inverness. We also offer private training courses throughout the UK which are ideal if you have a team you want to bring up to speed on how to effectively use Google Analytics to grow your business.
What will I learn?
- Describe and understand the capabilities of Google Analytics
- Identify the benefits of Google Analytics for your business through data analysis
- Analyse and curate reports that will add value to your business
- Understand your audience and how they behave on your site
Who should take this course?
Anyone who wants to develop the website analysis skills and understand more about how their website performs. From small business owners to professionals currently working in a digital marketing or PR role who would benefit from a fuller and more current working knowledge of Google Analytics.
Learn how to attract and retain customers with personalised messages that promote your content, brand, and products.
Email marketing offers a low cost, direct and personal way to communicate with your target audiences. With people being inundated with emails every day and email hosts making it easier than ever for recipients to unsubscribe it’s easy for your email marketing efforts to go unnoticed. Our email marketing courses are designed to equip you with all the skills you need to plan, create and send successful email campaigns on a regular basis.
Our hands-on, practical email marketing classes are designed and delivered by experienced digital marketing experts. This course focuses on the use of leading platforms MailChimp and Constant Contact.
This group workshop will take place at The Green House business centre, located centrally in Inverness. We also offer private training courses which are ideal if you have a team you want to bring up to speed on how to effectively use email to grow your business.
What will I learn?
- Define clear objectives to help you reach achievable goals
- Create an email strategy to improve customer retention
- Build a quality list to improve subscriber engagement
- Optimise and test list growth to promote the best content
Who should take this course?
Anyone who wants to develop and strengthen their email marketing knowledge and skills, from small business owners to professionals currently working in a digital marketing or PR role who would benefit from a fuller and more current working knowledge of email marketing. It will provide you with the tools to plan, implement and deploy a successful email campaign.
Want to learn how to boost your ranking on Google or Bing? Our Inverness based SEO training course will deliver the knowledge and skills needed to improve your search engines rankings.
With businesses fighting to get to the top of search results, understanding the latest SEO ranking factors and Search Engine Optimisation techniques is vital. On our SEO courses, you’ll learn to optimise your website to satisfy your growing visitors, rank highly on search engines and increase your traffic.
This course provides an excellent starting point, covering a wide range of SEO topics and techniques needed to increase the presence of your website. We will also teach you actionable skills to run a successful SEO campaign and identify quick wins to help your site to rank higher and increase your traffic from search engines. By the end of this one day course, you will have a strong understanding of SEO fundamentals including technical considerations, page optimisation and link building.
This group workshop will take place at The Green House business centre, located centrally in Inverness. We also offer private training courses which are ideal if you have a team you want to bring up to speed on how to effectively use SEO to grow your business.
Video captures people’s attention online and is becoming increasingly important for engaging with potential, or real, clients.
Discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience. Learn how to create a short and effective video without pain or expense, including how to plan, shoot, edit and upload it without special kit or expertise. Get to know the various digital platforms that can be utilised to view and share video content. See what editing apps are available and how to add music and subtitles.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Who is it for?
- Anyone keen to pursue a career in digital marketing.
- Business owners or anyone involved in the planning, implementation or measurement of digital strategies.
- Marketing professionals looking to develop or strengthen their digital marketing skills.
Find out how to use image sharing apps Pinterest and Instagram to grow your business. Learn how to shoot, process and upload photos.
Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest and Instagram. Learn which type of audience you can reach via each platform and the factors and analytics such as cost and timing of posting images and how that can
Discover the basic ‘does and don’ts’ of taking your own pictures, processing them and uploading them onto digital platforms. See some real life examples of posts that demonstrate good, bad and indifferent use.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Who is it for?
- Anyone keen to pursue a career in digital marketing.
- Business owners or anyone involved in the planning, implementation or measurement of digital strategies.
- Marketing professionals looking to develop or strengthen their digital marketing skills.
This workshop is designed for people who want to deepen their understanding of how Facebook can be used to engage with their target audience in order to boost conversions.
Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this workshop will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target, create and optimise posts and adverts. The event will also cover measuring the effectiveness of pages, posts and adverts, including through the use of Facebook Insights (a powerful tool that lets you track user interaction), as well as integrating Facebook with websites. You will also gain valuable knowledge about e-commerce, security, compliance and privacy. The ultimate aim is to equip delegates with knowledge that will enable them to use this crucial element of social media to increase sales and solidify brands.
Delegates may wish to bring along their laptops so they can work on their Facebook accounts during the workshop.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Being able to engage your customers in conversation is a key way to create sales. This workshop is ideal for people currently using email but not to its full potential.
By the end of this workshop, delegates will be able to understand how to target the right audiences, how to create a quality marketing email and how to measure its effectiveness.
The session will include learning how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels. It will help you identify the different components of a successful email campaign, including design, HTML v text and other formats. We will also look at how best to structure tests and analyse the results, how to combine social media with email marketing, and optimising and measuring industry benchmarks. Legal requirements will also be covered.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
A workshop for businesses that already use Twitter as part of their digital marketing strategy, and wish to produce more engaging content, reach a wider audience and measure the effectiveness.
This workshop will help you develop and hone your social media strategy in order to amplify your message. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to create them.
We will also go through the features of Hootsuite in order to help you manage and integrate your social media accounts. This includes learning about advanced techniques for creating and publishing content, and delegating tasks to other team members. Legal requirements and best practice frameworks will also be covered.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
A workshop for businesses that already use Twitter as part of their digital marketing strategy, and wish to produce more engaging content, reach a wider audience and measure the effectiveness.
This workshop will help you develop and hone your social media strategy in order to amplify your message. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to create them.
We will also go through the features of Hootsuite in order to help you manage and integrate your social media accounts. This includes learning about advanced techniques for creating and publishing content, and delegating tasks to other team members. Legal requirements and best practice frameworks will also be covered.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Find out how to use image sharing apps Pinterest and Instagram to grow your business. Learn how to shoot, process and upload photos.
Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest and Instagram. Learn which type of audience you can reach via each platform and the factors and analytics such as cost and timing of posting images and how that can
Discover the basic ‘does and don’ts’ of taking your own pictures, processing them and uploading them onto digital platforms. See some real life examples of posts that demonstrate good, bad and indifferent use.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Who is it for?
- Anyone keen to pursue a career in digital marketing.
- Business owners or anyone involved in the planning, implementation or measurement of digital strategies.
- Marketing professionals looking to develop or strengthen their digital marketing skills.
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