Video captures people’s attention online and is becoming increasingly important for engaging with potential, or real, clients.
Discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience. Learn how to create a short and effective video without pain or expense, including how to plan, shoot, edit and upload it without special kit or expertise. Get to know the various digital platforms that can be utilised to view and share video content. See what editing apps are available and how to add music and subtitles.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Who is it for?
- Anyone keen to pursue a career in digital marketing.
- Business owners or anyone involved in the planning, implementation or measurement of digital strategies.
- Marketing professionals looking to develop or strengthen their digital marketing skills.
This workshop is designed for people who want to deepen their understanding of how Facebook can be used to engage with their target audience in order to boost conversions.
Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this workshop will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target, create and optimise posts and adverts. The event will also cover measuring the effectiveness of pages, posts and adverts, including through the use of Facebook Insights (a powerful tool that lets you track user interaction), as well as integrating Facebook with websites. You will also gain valuable knowledge about e-commerce, security, compliance and privacy. The ultimate aim is to equip delegates with knowledge that will enable them to use this crucial element of social media to increase sales and solidify brands.
Delegates may wish to bring along their laptops so they can work on their Facebook accounts during the workshop.