Being able to engage your customers in conversation is a key way to create sales. This workshop is ideal for people currently using email but not to its full potential.
By the end of this workshop, delegates will be able to understand how to target the right audiences, how to create a quality marketing email and how to measure its effectiveness.
The session will include learning how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels. It will help you identify the different components of a successful email campaign, including design, HTML v text and other formats. We will also look at how best to structure tests and analyse the results, how to combine social media with email marketing, and optimising and measuring industry benchmarks. Legal requirements will also be covered.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Video captures people’s attention online and is becoming increasingly important for engaging with potential, or real, clients.
Discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience. Learn how to create a short and effective video without pain or expense, including how to plan, shoot, edit and upload it without special kit or expertise. Get to know the various digital platforms that can be utilised to view and share video content. See what editing apps are available and how to add music and subtitles.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Who is it for?
- Anyone keen to pursue a career in digital marketing.
- Business owners or anyone involved in the planning, implementation or measurement of digital strategies.
- Marketing professionals looking to develop or strengthen their digital marketing skills.
Producing quality content is an excellent way of helping customers develop a meaningful relationship with your brand, and ultimately boosting sales. Learn to understand, source and measure content.
Even if you are not traditionally in the business of providing content, it’s important to have good-quality articles or even nuggets of useful information on your website and elsewhere to drive customer engagement and help you stand out from your competitors. If you can provide easily accessible evidence that you are an expert in your field, or are able to provide an attractive “space” that makes customers more inclined to spend time with you, it’ll be easier for them to choose you when they’re ready to spend. This session will help you understand what kind of content your customers are looking for, how to find, write and package it, how to market it to them and how to measure how engaging it is for them. This workshop is ideal for businesses that already have a commercial website or use social media, and want to move to the next level of engagement. It will equip you to amplify your brand and message, and to boost sales and profits.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
A workshop for businesses that already use Twitter as part of their digital marketing strategy, and wish to produce more engaging content, reach a wider audience and measure the effectiveness.
This workshop will help you develop and hone your social media strategy in order to amplify your message. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to create them.
We will also go through the features of Hootsuite in order to help you manage and integrate your social media accounts. This includes learning about advanced techniques for creating and publishing content, and delegating tasks to other team members. Legal requirements and best practice frameworks will also be covered.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Find out how to use image sharing apps Pinterest and Instagram to grow your business. Learn how to shoot, process and upload photos.
Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest and Instagram. Learn which type of audience you can reach via each platform and the factors and analytics such as cost and timing of posting images and how that can
Discover the basic ‘does and don’ts’ of taking your own pictures, processing them and uploading them onto digital platforms. See some real life examples of posts that demonstrate good, bad and indifferent use.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Who is it for?
- Anyone keen to pursue a career in digital marketing.
- Business owners or anyone involved in the planning, implementation or measurement of digital strategies.
- Marketing professionals looking to develop or strengthen their digital marketing skills.
This workshop is ideal for those looking to increase the effectiveness of their paid advertising and digital marketing strategy.
After completing this workshop you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you, as well as the mix of social media platforms you can choose from.
The event also covers strategy, ad content guidelines and ad sizes, keyword planning, tracking and analysis to optimise your campaigns. You will gain a clearer understanding of how to evaluate and analyse existing social media advertising campaigns, pinpoint areas for improvement, and be on top of legal guidelines.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway in partnership with Scottish Enterprise and Highlands & Islands Enterprise.
Digital marketing can deliver real world business growth, and this workshop will show you a practical strategy for success.
This inspiring workshop will guide you through the practical steps needed to design a digital marketing strategy to meet your business objectives and create more leads.
These steps include; establishing what your customers are looking for, providing relevant content, content publication and content amplification.
You will learn time-efficient techniques for developing these elements so you can confidently drive more traffic to your website. We’ll help you understand the digital trends and equip you to work more strategically with the big search engines (Google, Yahoo and Bing) to improve the quality of your search results.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
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