Find out how to use the image sharing app Pinterest in your business.
What to expect from this webinar
Thinking about using Pinterest to showcase your products? Move from beinga beginner to knowing enough to gain commercial benefit from the use of Pinterest. We will cover which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Find out how to use the image sharing app Instagram in your business.
What to expect from this webinar
Thinking about using Instagram to communicate with customers and of course potential customers? Want to showcase your products or services using it? During this webinar we will cover:
- Moving from being a beginner to knowing enough to gain commercial benefit from the use of Instagram.
- Learn which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience.
What to expect from this webinar
Video captures people’s attention online and is important for engaging with your target audience.
Learn how to:
- Create a short and effective video.
- How to plan, shoot, edit and upload it without special kit or expertise.
- Get to know the various digital platforms that can be utilised to view and share video content.
- See what editing apps are available and how to add music and subtitles.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
This webinar (previously called Website Analytics) unlocks Google analytics so you can clearly see where your website traffic is coming from and why, transforming your website’s effectiveness.
What to expect from this webinar
Analytics is an incredibly powerful tool for all businesses with an online presence, and by the end of this webinar you’ll be comfortable reading, understanding and acting on analytics information.
You’ll be able to see who your online audience is and where they are coming from. Even more powerfully, you’ll be ready to use the data to improve the effectiveness of your website and/or social media presence
We’ll show you how often to check analytics, how to set goals and the most effective ways to implement analytics tools. So, when you develop your digital strategy you can be confident you will see results.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Want to boost your business with LinkedIn? Join this webinar, and we’ll take you beyond networking by showing you how it can market your products and promote your brand.
LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you have to learn how to use it, and this webinar gives you expert guidance. You’ll create a LinkedIn strategy to supercharge your business via marketing and brand promotion initiatives.
You’ll learn when to use personal and company profiles and how to optimise them for maximum visibility. Content is king these days, and we’ll show you how to plan and produce captivating content that enriches your brand.
DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.
A webinar for people currently using email marketing and who want to improve their understanding of how to boost engagement, conversion and sales. Vital during the Coronavirus pandemic.
What to expect from this webinar
By the end of this webinar, you will be able to understand how to:
- Target the right audiences.
- Create a quality marketing email and how to measure its effectiveness.
- Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels.
- Identify the different components of a successful email campaign, including design, HTML v text and other formats.
- Social media, marketing, optimising and measuring your campaign.
- Legal requirements that you need to follow will also be covered.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Need to improve the effectiveness of your current eCommerce business? This webinar will help you consider the right parameters.
What to expect from this webinar
What’s the best way to sell your products online? The key to improving your eCommerce business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using eBay or Amazon, neither or both? This webinar will also take you through the factors to consider to increase the efficiency of an eCommerce offering. This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Onboard your company to Slack
Slack is an excellent platform to improve internal communication between employees and third parties which will minimise the number of emails that are being sent.
In this workshop, we will show you how Slack can improve efficiency, communication in your business
- Set up your Workspace on Slack
- Define roles and responsibilities
- Setting up the communication channels
- Introduce Slack into your business or organisation
- New employee onboarding
- File sharing
- Slack on desktop and mobile
- How secure is Slack?
