Video captures people’s attention online and is becoming increasingly important for engaging with potential, or real, clients.
Discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience. Learn how to create a short and effective video without pain or expense, including how to plan, shoot, edit and upload it without special kit or expertise. Get to know the various digital platforms that can be utilised to view and share video content. See what editing apps are available and how to add music and subtitles.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Who is it for?
- Anyone keen to pursue a career in digital marketing.
- Business owners or anyone involved in the planning, implementation or measurement of digital strategies.
- Marketing professionals looking to develop or strengthen their digital marketing skills.
Find out how to use image sharing apps Pinterest and Instagram to grow your business. Learn how to shoot, process and upload photos.
Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest and Instagram. Learn which type of audience you can reach via each platform and the factors and analytics such as cost and timing of posting images and how that can
Discover the basic ‘does and don’ts’ of taking your own pictures, processing them and uploading them onto digital platforms. See some real life examples of posts that demonstrate good, bad and indifferent use.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Who is it for?
- Anyone keen to pursue a career in digital marketing.
- Business owners or anyone involved in the planning, implementation or measurement of digital strategies.
- Marketing professionals looking to develop or strengthen their digital marketing skills.
This workshop is designed for people who want to deepen their understanding of how Facebook can be used to engage with their target audience in order to boost conversions.
Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this workshop will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target, create and optimise posts and adverts. The event will also cover measuring the effectiveness of pages, posts and adverts, including through the use of Facebook Insights (a powerful tool that lets you track user interaction), as well as integrating Facebook with websites. You will also gain valuable knowledge about e-commerce, security, compliance and privacy. The ultimate aim is to equip delegates with knowledge that will enable them to use this crucial element of social media to increase sales and solidify brands.
Delegates may wish to bring along their laptops so they can work on their Facebook accounts during the workshop.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Being able to engage your customers in conversation is a key way to create sales. This workshop is ideal for people currently using email but not to its full potential.
By the end of this workshop, delegates will be able to understand how to target the right audiences, how to create a quality marketing email and how to measure its effectiveness.
The session will include learning how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels. It will help you identify the different components of a successful email campaign, including design, HTML v text and other formats. We will also look at how best to structure tests and analyse the results, how to combine social media with email marketing, and optimising and measuring industry benchmarks. Legal requirements will also be covered.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
A workshop for businesses that already use Twitter as part of their digital marketing strategy, and wish to produce more engaging content, reach a wider audience and measure the effectiveness.
This workshop will help you develop and hone your social media strategy in order to amplify your message. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to create them.
We will also go through the features of Hootsuite in order to help you manage and integrate your social media accounts. This includes learning about advanced techniques for creating and publishing content, and delegating tasks to other team members. Legal requirements and best practice frameworks will also be covered.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
A workshop for businesses that already use Twitter as part of their digital marketing strategy, and wish to produce more engaging content, reach a wider audience and measure the effectiveness.
This workshop will help you develop and hone your social media strategy in order to amplify your message. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to create them.
We will also go through the features of Hootsuite in order to help you manage and integrate your social media accounts. This includes learning about advanced techniques for creating and publishing content, and delegating tasks to other team members. Legal requirements and best practice frameworks will also be covered.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Find out how to use image sharing apps Pinterest and Instagram to grow your business. Learn how to shoot, process and upload photos.
Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest and Instagram. Learn which type of audience you can reach via each platform and the factors and analytics such as cost and timing of posting images and how that can
Discover the basic ‘does and don’ts’ of taking your own pictures, processing them and uploading them onto digital platforms. See some real life examples of posts that demonstrate good, bad and indifferent use.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Who is it for?
- Anyone keen to pursue a career in digital marketing.
- Business owners or anyone involved in the planning, implementation or measurement of digital strategies.
- Marketing professionals looking to develop or strengthen their digital marketing skills.
Video captures people’s attention online and is becoming increasingly important for engaging with potential, or real, clients.
Discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience. Learn how to create a short and effective video without pain or expense, including how to plan, shoot, edit and upload it without special kit or expertise. Get to know the various digital platforms that can be utilised to view and share video content. See what editing apps are available and how to add music and subtitles.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Who is it for?
- Anyone keen to pursue a career in digital marketing.
- Business owners or anyone involved in the planning, implementation or measurement of digital strategies.
- Marketing professionals looking to develop or strengthen their digital marketing skills.
This workshop is designed for people who want to deepen their understanding of how Facebook can be used to engage with their target audience in order to boost conversions.
Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this workshop will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target, create and optimise posts and adverts. The event will also cover measuring the effectiveness of pages, posts and adverts, including through the use of Facebook Insights (a powerful tool that lets you track user interaction), as well as integrating Facebook with websites. You will also gain valuable knowledge about e-commerce, security, compliance and privacy. The ultimate aim is to equip delegates with knowledge that will enable them to use this crucial element of social media to increase sales and solidify brands.
Delegates may wish to bring along their laptops so they can work on their Facebook accounts during the workshop.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Want to boost your business with LinkedIn? We’ll take you beyond networking by showing you how it can market your products and promote your brand.
LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you have to learn how to use it, and this workshop gives you expert guidance. You’ll create a LinkedIn strategy to supercharge your business via marketing and brand promotion initiatives.
You’ll learn when to use personal and company profiles and how to optimise them for maximum visibility. Content is king these days, and we’ll show you how to plan and produce captivating content that enriches your brand.
Also, the value of the event will be enhanced if you can bring along your laptop or tablet so you can work on your LinkedIn account during the session.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
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