Learn how content marketing is used to attract and retain a clearly defined audience, which in turn helps to grow your business.
Content Marketing is a strategic marketing approach which involves creating content that is relevant and helpful to your audience, which builds trust and loyalty, and drives action. This course will take you through the stages of creating a content marketing strategy; looking at audience personas, different types of content, generating content ideas, and tools for creating content.
The group course will take place at The Green House Business Centre, located centrally in Inverness. We also offer private training courses which are ideal if you have a team you want to bring up to speed on how to use content marketing to grow your business.
What will I learn?
- What content marketing is and how it can grow your business
- The importance of knowing your audience
- The stages of a content marketing strategy
- Tools and tips for creating different types of content
- How to create an effective blog post
Who should take this course?
Anyone who wants to develop and strengthen their content marketing knowledge and skills, from small business owners to professionals currently working in a digital marketing or PR role who would benefit from a fuller and more current working knowledge of content marketing.
Develop and strengthen your digital marketing skills.
The Professional Digital Marketing course has been created specifically to address digital needs and skills gaps for marketing professionals, digital marketers and small business owners. The course delivers the tools needed to meet the challenges of the economy today and tomorrow.
This is a practical course delivered by high calibre digital marketing experts, packed with up-to-date tools, industry trends and practical insights.
The course is made up of 5 full-day masterclasses. You can choose to attend the whole week or select course days that meet your specific needs.
COURSE OVERVIEW
Day 1: Mastering Google and Social Media Advertising
Day 2: Creating Engaging Visual Content
Day 3: LinkedIn for B2B Marketeers
Day 4: Digital Growth Strategies
Day 5: Improve Your Ranking on Google with Search Engine Optimisation
Level: Intermediate to advanced
Admission requirements: Participants need to have significant experience working in digital marketing or a relevant qualification.
Who is it for?
- Experienced digital marketing professionals keen to update their skills to stay on top of their game
- Traditional marketing professionals and small business owners looking to implement a successful digital marketing strategy and get the most out of their social media channels
Create a long-term digital strategy and a short-term action plan for your business.
Find out how digitisation can help your business grow and leave with a knowledge of a range of tools, techniques and frameworks to implement your growth plans in this intermediate course.
The course will take place at The Green House Business Centre, located centrally in Inverness.
What will I learn?
- Why bring your business into the digital world
- Define your business goals and marketing objectives
- Identify business needs and objectives that could benefit from digital tools
- Identify the right digital solutions for your business
- How to choose 3rd party software/apps/cloud services
- Business continuity – practical tips to avoid digital risks, cost-effective cyber security
- Create a digital marketing strategy to support your growth objectives
- Define your target customer
- Choosing and evaluating digital marketing channels
- How to measure results on investment
Level: Intermediate to advanced
Create a strategic plan for online advertising.
Take your search and social advertising to the next level at this practical and hands-on intermediate course. You’ll receive in-depth training on best practices for online advertising, and how to create successful search and social advertising campaigns.
The course will take place at The Green House Business Centre, located centrally in Inverness. Delegates can also follow this course via Zoom.
What will I learn?
- Search engine advertising: Google Adwords, Pay per Click
- Social media advertising: Facebook Ads, Twitter and Instagram advertising
- Remarketing
- How to analyse return on investment
- How to create a strategic plan for advertising
Level: Intermediate to advanced
Want to learn how to boost your ranking on Google or Bing? Our Inverness based SEO training course will deliver the knowledge and skills needed to improve your search engines rankings.
With businesses fighting to get to the top of search results, understanding the latest SEO ranking factors and Search Engine Optimisation techniques is vital. On our SEO courses, you’ll learn to optimise your website to satisfy your growing visitors, rank highly on search engines and increase your traffic.
What will I learn?
This course provides an excellent starting point, covering a wide range of SEO topics and techniques needed to increase the presence of your website. We will also teach you actionable skills to run a successful SEO campaign and identify quick wins to help your site to rank higher and increase your traffic from search engines. By the end of this one day course, you will have a strong understanding of SEO fundamentals including technical considerations, page optimisation and link building.
This course is part of the 5-day Professional Digital Marketing course (28th Oct – 1st Nov) by Tuminds Digital Business School. You can book the full week or any of the one-day courses. This group workshop will take place at The Green House Business Centre, located centrally in Inverness.
Videos help to capture attention in busy news feeds and deliver your message effectively.
Video is the key content trend – all platforms are becoming more video-focussed. Video posts get at least 59% more engagement than other post types.
In this hands-on, practical course you will learn a range of tools and techniques to create engaging videos for social media. The morning session will cover filming tips and best practice, and in the afternoon you will put what you’ve learnt into practice: planning, shooting and editing a video on a mobile device.
The Videos for Mobile course is aimed at individuals who are just starting out with creating video content and want to learn the basics, or develop their knowledge.
This group course will take place at The Green House business centre, located centrally in Inverness. All of our social media courses are designed and delivered by digital marketing experts.
What will I learn?
- Why video should be part of your marketing strategy
- Types of video
- Best practice tips for shooting video
- How to edit a video on your mobile device using a popular video-editing app
Who should take this course?
Anyone who has an interest in creating videos for social media on a mobile device. This would suit small business owners and those working in a digital marketing role.
Learn how your business can benefit from using Instagram in this hands-on course.
With 1 billion monthly active users Instagram is the social media platform on the rise. Engagement is said to be 10 x higher on Instagram than Facebook and it is a great platform for increasing brand awareness.
This course will teach how to optimise your profile, how to create content that stops people scrolling, the importance of hashtags, why and how to create a visual theme and the benefits of Instagram Stories.
As this is a hands-on, practical course where you will spend time analysing your Instagram business page, please take your laptop or tablet.
This group course will take place at The Green House business centre, located centrally in Inverness. We also offer private training courses which are ideal if you have a team you want to bring up to speed on how to use Instagram to grow your business.
What will I learn?
- How Instagram can benefit your business
- How to optimise your profile
- The importance of hashtags and geo-tagging
- Tips and tools for improving engagement and reach
- How to create engaging Stories
- How to analyse your business page using recommended tools and where improvements can be made
Who should take this course?
Anyone who already manages an Instagram business page and would like to learn how to increase engagement, as well as those who are just starting out with Instagram. It is ideal for small business owners who want to get to grips with promoting their business on Instagram.
If you want to learn how to reach a targeted audience on Instagram, see our Introduction to Facebook and Instagram Advertising course.
Want to learn how to boost your ranking on Google or Bing? Our Inverness based SEO training course will deliver the knowledge and skills needed to improve your search engine rankings.
With businesses fighting to get to the top of search results, understanding the latest SEO ranking factors and Search Engine Optimisation techniques is vital. On our SEO courses, you’ll learn to optimise your website to satisfy your growing visitors, rank highly on search engines and increase your traffic.
This course provides an excellent starting point, covering a wide range of SEO topics and techniques needed to increase the presence of your website. We will also teach you actionable skills to run a successful SEO campaign and identify quick wins to help your site to rank higher and increase your traffic from search engines. By the end of this one day course, you will have a strong understanding of SEO fundamentals including technical considerations, page optimisation and link building.
This group workshop will take place at The Green House business centre, located centrally in Inverness. We also offer private training courses which are ideal if you have a team you want to bring up to speed on how to effectively use SEO to grow your business.
Get started with advertising your business to your target audience on Facebook and Instagram.
Facebook is the number one social media platform for advertising. Used effectively, Facebook advertising can help to grow your audience, generate new leads and increase website traffic. We will teach you how to create ads that meet your business objectives, and how to successfully run and optimise your ad campaigns.
This beginner’s course is aimed at individuals who are starting out with Facebook advertising as well as those who have some experience but would like to improve their Facebook and Instagram ad campaigns.
To further develop your advertising knowledge following this beginner’s course, book onto our intermediate class for in-depth training on custom and lookalike audiences, the Facebook Pixel and retargeting ads.
The group course will take place at The Green House business centre, located centrally in Inverness. We also offer private training courses which are ideal if you have a team you want to bring up to speed on Facebook and Instagram advertising.
What will I learn?
- Why you should use Facebook and Instagram advertising
- How Facebook ads can help you to achieve different business objectives
- The difference between boosting a post and creating an advert
- Elements of a successful ad
- How to create a Facebook advert in Ads Manager
- How to create an Instagram advert in Ads Manager
- How to monitor and measure success
Who should take this course?
Small business owners and people working a digital marketing or PR role who are new to Facebook advertising and want to learn how to create or improve their Facebook and Instagram ad campaigns.
Are you confused by likes, shares, hashtags and pins?
This beginner’s social media course will show you why social media should be a key part of your marketing strategy and give you the confidence to get started with platforms like Facebook, Twitter and Instagram. It is aimed at those who have started, or are planning to start, a new business and want to learn how to promote it online.
Our hands-on, practical social media courses are designed and delivered by experienced digital marketing experts. We explain social media marketing in a way that is easy to understand, without any jargon.
To further develop your social media marketing knowledge following this beginner’s course, book onto our intermediate class for step-by-step training on how to create a social media strategy for your business.
This course will take place at The Green House Business Centre, located in Inverness.
What will I learn?
- The importance of social media for your business
- How to use Facebook effectively, best practice tips for growing your audience, Facebook advertising
- How to use Twitter effectively, how to find and engage your customers, Twitter features
- How to use Instagram effectively, what hashtags your customers are using, tools for creating content, Instagram Stories
- How to improve your SEO ranking using Google My Business; best practice tips; new features
- How to find out information on the visitors to your website using Google Analytics
- How you can save time and manage your social media platforms from the one place with the social media management tool Hootsuite
Who should take this course?
People who have recently started up a business or who are planning to start a new business.
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