Find out the simple steps you can take to keep your business and its information safe. Safe from hackers, safe from cyber attack and safe from infringing the new General Data Protection Regulation.
Information is the lifeblood of any business, and keeping it safe allows your business to get the most from this vital digital resource. From steps you can take to reduce the chances of being attacked, to steps you can take to reduce the harm if you are attacked, and steps you can take to be confident that you are compliant with GDPR.
Covering subjects such as passwords, anti-virus, malware, firewalls and user settings, knowing the do’s and don’ts of what tools to use, what practices to put in place, and what your people need to understand. This allows you to ensure your information is used only for what you want it to be used for and is vital for cyber security and compliance with GDPR: This workshop will help you put your business on a much safer and more assured footing.
Find out how to use image sharing apps Pinterest and Instagram to grow your business. Learn how to shoot, process and upload photos.
Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest and Instagram. Learn which type of audience you can reach via each platform and the factors and analytics such as cost and timing of posting images and how that can
Discover the basic ‘does and don’ts’ of taking your own pictures, processing them and uploading them onto digital platforms. See some real life examples of posts that demonstrate good, bad and indifferent use.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Who is it for?
- Anyone keen to pursue a career in digital marketing.
- Business owners or anyone involved in the planning, implementation or measurement of digital strategies.
- Marketing professionals looking to develop or strengthen their digital marketing skills.
Want to boost your business with LinkedIn? We’ll take you beyond networking by showing you how it can market your products and promote your brand.
LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you have to learn how to use it, and this workshop gives you expert guidance. You’ll create a LinkedIn strategy to supercharge your business via marketing and brand promotion initiatives.
You’ll learn when to use personal and company profiles and how to optimise them for maximum visibility. Content is king these days, and we’ll show you how to plan and produce captivating content that enriches your brand.
Also, the value of the event will be enhanced if you can bring along your laptop or tablet so you can work on your LinkedIn account during the session.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
This workshop is ideal for those looking to increase the effectiveness of their paid advertising and digital marketing strategy.
After completing this workshop you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you, as well as the mix of social media platforms you can choose from.
The event also covers strategy, ad content guidelines and ad sizes, keyword planning, tracking and analysis to optimise your campaigns. You will gain a clearer understanding of how to evaluate and analyse existing social media advertising campaigns, pinpoint areas for improvement, and be on top of legal guidelines.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway in partnership with Scottish Enterprise and Highlands & Islands Enterprise.
This workshop is designed for people who want to deepen their understanding of how Facebook can be used to engage with their target audience in order to boost conversions.
Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this workshop will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target, create and optimise posts and adverts. The event will also cover measuring the effectiveness of pages, posts and adverts, including through the use of Facebook Insights (a powerful tool that lets you track user interaction), as well as integrating Facebook with websites. You will also gain valuable knowledge about e-commerce, security, compliance and privacy. The ultimate aim is to equip delegates with knowledge that will enable them to use this crucial element of social media to increase sales and solidify brands.
Delegates may wish to bring along their laptops so they can work on their Facebook accounts during the workshop.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Video captures people’s attention online and is becoming increasingly important for engaging with potential, or real, clients.
Discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience. Learn how to create a short and effective video without pain or expense, including how to plan, shoot, edit and upload it without special kit or expertise. Get to know the various digital platforms that can be utilised to view and share video content. See what editing apps are available and how to add music and subtitles.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Who is it for?
- Anyone keen to pursue a career in digital marketing.
- Business owners or anyone involved in the planning, implementation or measurement of digital strategies.
- Marketing professionals looking to develop or strengthen their digital marketing skills.
Are you worried that you’re not using digital platforms to enhance your business? Find out if your worries are justified.
Why should your business get involved with digital platforms? Are you missing a major opportunity for commercial growth? Could there be a threat to your market share if you don’t get into digital?
Discover the opportunities and risks of using digital and of NOT using digital. This workshop could give you the chance to pick up digital knowledge and skills at no financial cost to you. Consider any potential disadvantages to your business if you don’t get into digital. Explore how to overcome some of the fears and perceived barriers to getting involved along with some simple next steps you could take to enter the world of digital.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
This workshop (previously called Website Analytics) unlocks Google analytics so you can clearly see where your website traffic is coming from and why, transforming your website’s effectiveness.
Google Analytics is an incredibly powerful tool for all businesses with an online presence, and by the end of this workshop you’ll be comfortable reading, understanding and acting on analytics information.
You’ll be able to see at a glance where your website traffic comes from, and what this means for your company. Even more powerfully, you’ll be ready to use the data to improve your website’s effectiveness.
We’ll show you how often to check analytics, how to set goals and the most effective ways to implement analytics tools. So when you develop your digital strategy you can be confident you will see results.
Please note, participants must bring a laptop, tablet or smart phone to the workshop.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
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