Pinterest, Instagram & Photography for Business – DigitalBoost – Shetland


Find out how to use image sharing apps Pinterest and Instagram to grow your business. Learn how to shoot, process and upload photos.


Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest and Instagram. Learn which type of audience you can reach via each platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.

Discover the basic ‘does and don’ts’ of taking your own pictures, processing them and uploading them onto digital platforms. See some real life examples of posts that demonstrate good, bad and indifferent use.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.


Who is it for?

  • Anyone keen to pursue a career in digital marketing.
  • Business owners or anyone involved in the planning, implementation or measurement of digital strategies.
  • Marketing professionals looking to develop or strengthen their digital marketing skills.

Do you want to set up a website for your business but don’t know where to start? This workshop will guide you from the very beginning. Including whether you should build your website yourself.


This workshop will take you right from the beginning in curating your business website. From the need to determine website objectives, the importance of knowing who your audience is, setting clear calls to action and creating engaging content to measuring success. It will help you start to create your brand’s visual identity online, your site’s blueprint and how you can structure your site map. You will learn what’s involved in registering and maintaining your site content and options for hosting it.

This workshop will also offer guidance on when and how to outsource your website’s creation to a designer. Covering topics such as where to find a contractor, what to organise first, your structure plan and costs.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

This workshop will enable you to raise your search engine ranking so consumers can see your business offerings first. This is a key topic for many businesses today.


This workshop will allow you to understand how search engines work, how they structure results, how they are listed and how to maximise your chances of getting to the top of the rankings.

You will learn how to monitor and assess the known factors affecting your search ranking, find out what people are searching for and establish current search trends. To ensure maximum success we will brief you on how to keep up to date with search algorithm changes and how to avoid violations and penalties applied by search engines. By the end of this workshop, you will be able to understand the factors affecting your search engine rankings and act to improve your position.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

This workshop (previously called Website Analytics) unlocks Google analytics so you can clearly see where your website traffic is coming from and why, transforming your website’s effectiveness.


Google Analytics is an incredibly powerful tool for all businesses with an online presence, and by the end of this workshop you’ll be comfortable reading, understanding and acting on analytics information.

You’ll be able to see at a glance where your website traffic comes from, and what this means for your company. Even more powerfully, you’ll be ready to use the data to improve your website’s effectiveness.

We’ll show you how often to check analytics, how to set goals and the most effective ways to implement analytics tools. So when you develop your digital strategy you can be confident you will see results.

Please note, participants must bring a laptop, tablet or smart phone to the workshop.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

Producing quality content is an excellent way of helping customers develop a meaningful relationship with your brand, and ultimately boosting sales. Learn to understand, source and measure content.


Even if you are not traditionally in the business of providing content, it’s important to have good-quality articles or even nuggets of useful information on your website and elsewhere to drive customer engagement and help you stand out from your competitors. If you can provide easily accessible evidence that you are an expert in your field, or are able to provide an attractive “space” that makes customers more inclined to spend time with you, it’ll be easier for them to choose you when they’re ready to spend. This session will help you understand what kind of content your customers are looking for, how to find, write and package it, how to market it to them and how to measure how engaging it is for them. This workshop is ideal for businesses that already have a commercial website or use social media, and want to move to the next level of engagement. It will equip you to amplify your brand and message, and to boost sales and profits.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

This workshop is designed for people who want to deepen their understanding of how Facebook can be used to engage with their target audience in order to boost conversions.


Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this workshop will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target, create and optimise posts and adverts. The event will also cover measuring the effectiveness of pages, posts and adverts, including through the use of Facebook Insights (a powerful tool that lets you track user interaction), as well as integrating Facebook with websites. You will also gain valuable knowledge about e-commerce, security, compliance and privacy. The ultimate aim is to equip delegates with knowledge that will enable them to use this crucial element of social media to increase sales and solidify brands.

Delegates may wish to bring along their laptops so they can work on their Facebook accounts during the workshop.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

Video captures people’s attention online and is becoming increasingly important for engaging with potential, or real, clients.


Discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience. Learn how to create a short and effective video without pain or expense, including how to plan, shoot, edit and upload it without special kit or expertise. Get to know the various digital platforms that can be utilised to view and share video content. See what editing apps are available and how to add music and subtitles. 

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.


Who is it for?

  • Anyone keen to pursue a career in digital marketing.
  • Business owners or anyone involved in the planning, implementation or measurement of digital strategies.
  • Marketing professionals looking to develop or strengthen their digital marketing skills.

Being able to engage your customers in conversation is a key way to create sales. This workshop is ideal for people currently using email but not to its full potential.


By the end of this workshop, delegates will be able to understand how to target the right audiences, how to create a quality marketing email and how to measure its effectiveness.

The session will include learning how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels. It will help you identify the different components of a successful email campaign, including design, HTML v text and other formats. We will also look at how best to structure tests and analyse the results, how to combine social media with email marketing, and optimising and measuring industry benchmarks. Legal requirements will also be covered.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

Are you worried that you’re not using digital platforms to enhance your business? Find out if your worries are justified.

Why should your business get involved with digital platforms? Are you missing a major opportunity for commercial growth? Could there be a threat to your market share if you don’t get into digital?


Discover the opportunities and risks of using digital and of NOT using digital. This workshop could give you the chance to pick up digital knowledge and skills at no financial cost to you. Consider any potential disadvantages to your business if you don’t get into digital. Explore how to overcome some of the fears and perceived barriers to getting involved along with some simple next steps you could take to enter the world of digital.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

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