How to Get Found Online – Search Engine Optimisation (SEO) – DigitalBoost Webinar

This webinar will enable you to raise your search engine ranking so consumers can see your business offerings first. This is a key topic for many businesses today.


This webinar will allow you to understand how search engines work, how they structure results, how they are listed and how to maximise your chances of getting to the top of the rankings.

You will learn how to monitor and assess the known factors affecting your search ranking, find out what people are searching for and establish current search trends. To ensure maximum success we will brief you on how to keep up to date with search algorithm changes and how to avoid violations and penalties applied by search engines. By the end of this workshop you will be understand the factors affecting your search engine rankings and act to improve your position.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

Want to boost your business with LinkedIn? Join this webinar, and we’ll take you beyond networking by showing you how it can market your products and promote your brand.

LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you have to learn how to use it, and this webinar gives you expert guidance. You’ll create a LinkedIn strategy to supercharge your business via marketing and brand promotion initiatives.

You’ll learn when to use personal and company profiles and how to optimise them for maximum visibility. Content is king these days, and we’ll show you how to plan and produce captivating content that enriches your brand.

DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.

Ideal for those who have experience of paid advertising and have a digital marketing strategy in place but want to attract and retain more customers.


What to expect from this webinar

After this webinar you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you, as well as the mix of social media platforms you can choose from.

We will cover:

  • Strategy, ad content guidelines and ad sizes
  • Keyword planning, tracking and analysis to optimise your campaigns.
  • You will gain a clearer understanding of how to evaluate and analyse existing social media advertising campaigns
  • Pinpoint areas for improvement and be on top of legal guidelines.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

This webinar will enable you to raise your search engine ranking so consumers can see your business offerings first. This is a key topic for many businesses today.


This webinar will allow you to understand how search engines work, how they structure results, how they are listed and how to maximise your chances of getting to the top of the rankings.

You will learn how to monitor and assess the known factors affecting your search ranking, find out what people are searching for and establish current search trends. To ensure maximum success we will brief you on how to keep up to date with search algorithm changes and how to avoid violations and penalties applied by search engines. By the end of this webinar, you will be understand the factors affecting your search engine rankings and act to improve your position.

DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.

Discover the opportunities that Facebook may open up and the things to consider when deciding whether it’s the best platform for your business.

What to expect from this webinar

Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy.

See the stats you can get from the system that may help you find who your most interested customers/clients are.

Understand Facebook advertising, selling via Facebook, and how and what to post.

DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.

A webinar for people currently using email marketing and who want to improve their understanding of how to boost engagement, conversion and sales. Vital during the Coronavirus pandemic.


What to expect from this webinar

By the end of this webinar, you will be able to understand how to:

  • Target the right audiences
  • Create a quality marketing email and how to measure its effectiveness.
  • Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels.
  • Identify the different components of a successful email campaign, including design, HTML v text and other formats.
  • Social media, marketing, optimising and measuring your campaign
  • Legal requirements that you need to follow will also be covered.

This webinar will enable you to raise your search engine ranking so consumers can see your business offerings first. This is a key topic for many businesses today.


This webinar will allow you to understand how search engines work, how they structure results, how they are listed and how to maximise your chances of getting to the top of the rankings.

You will learn how to monitor and assess the known factors affecting your search ranking, find out what people are searching for and establish current search trends. To ensure maximum success we will brief you on how to keep up to date with search algorithm changes and how to avoid violations and penalties applied by search engines. By the end of this webinar, you will be understand the factors affecting your search engine rankings and act to improve your position.

DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.

A webinar for businesses that already use Twitter as part of their digital marketing strategy and wish to produce more engaging content to reach a wider audience.


What to expect from this webinar

This webinar will help you develop and hone your social media strategy in order to amplify your message. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to create them.

You will also learn about:

  • The features of Hootsuite to help you manage and integrate your social media accounts.
  • Advanced techniques for creating and publishing content, and delegating tasks to other team members.
  • Legal requirements and best practice

Want to grow your business? Not sure about selling online? This webinar will arm you with valuable skills and information that will help you increase the effectiveness of your eCommerce presence.


Want to grow your business? Not sure about selling online? This webinar will arm you with valuable skills and information that will help you increase the effectiveness of your eCommerce presence.

What’s the best way to sell YOUR products online? The key to improving your eCommerce business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using eBay or Amazon, neither or both? This webinar will also take you through the factors to consider whether you are setting up a new online business, or increasing the efficiency of an existing one.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

This webinar will enable you to raise your search engine ranking so consumers can see your business offerings first. This is a key topic for many businesses today.


This webinar will allow you to understand how search engines work, how they structure results, how they are listed and how to maximise your chances of getting to the top of the rankings.

You will learn how to monitor and assess the known factors affecting your search ranking, find out what people are searching for and establish current search trends. To ensure maximum success we will brief you on how to keep up to date with search algorithm changes and how to avoid violations and penalties applied by search engines. By the end of this webinar, you will be understand the factors affecting your search engine rankings and act to improve your position.

DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.

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