This webinar will enable you to raise your search engine ranking so consumers can see your business offerings first. This is a key topic for many businesses today.
This webinar will allow you to understand how search engines work, how they structure results, how they are listed and how to maximise your chances of getting to the top of the rankings.
You will learn how to monitor and assess the known factors affecting your search ranking, find out what people are searching for and establish current search trends. To ensure maximum success we will brief you on how to keep up to date with search algorithm changes and how to avoid violations and penalties applied by search engines. By the end of this webinar, you will be understand the factors affecting your search engine rankings and act to improve your position.
DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.
Do you want to set up a website for your business but don’t know where to start? This webinar will guide you from the very beginning. Including whether you should build your website yourself.
What to expect from this webinar
This webinar will take you right from the beginning in curating your business website. From the need to determine website objectives, the importance of knowing who your audience is, setting clear calls to action and creating engaging content to measuring success. It will help you start to create your brand’s visual identity online, your site’s blueprint and how you can structure your site map. You will learn what’s involved in registering and maintaining your site content and options for hosting it.
This webinar will also offer guidance on when and how to outsource your website’s creation to a designer. Covering topics such as where to find a contractor, what to organise first, your structure plan and costs.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience.
What to expect from this webinar
Video captures people’s attention online and is important for engaging with your target audience.
Learn how to:
- Create a short and effective video.
- How to plan, shoot, edit and upload it without special kit or expertise.
- Get to know the various digital platforms that can be utilised to view and share video content.
- See what editing apps are available and how to add music and subtitles.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Discover the opportunities that Facebook may open up and the things to consider when deciding whether it’s the best platform for your business.
What to expect from this webinar
Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy.
See the stats you can get from the system that may help you find who your most interested customers/clients are.
Understand Facebook advertising, selling via Facebook and how and what to post.
DigitalBoost is funded by Digital Scotland and delivered by Business Gateway.
Find out how to use the image sharing app Instagram in your business.
What to expect from this webinar
Thinking about using Instagram to communicate with customers and of course potential customers? Want to showcase your products or services using it? During this webinar we will cover:
- Moving from being a beginner to knowing enough to gain commercial benefit from the use of Instagram.
- Learn which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Find out how to use the image sharing app Pinterest in your business.
What to expect from this webinar
Thinking about using Pinterest to showcase your products? Move from beinga beginner to knowing enough to gain commercial benefit from the use of Pinterest. We will cover which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
An image is everything. Learn how to shoot, edit and upload photos for use online and to showcase your business.
What to expect from this webinar
During this webinar you will:
- Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms.
- See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Want to boost your business with LinkedIn? Join this webinar, and we’ll take you beyond networking by showing you how it can market your products and promote your brand.
LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you have to learn how to use it, and this webinar gives you expert guidance. You’ll create a LinkedIn strategy to supercharge your business via marketing and brand promotion initiatives.
You’ll learn when to use personal and company profiles and how to optimise them for maximum visibility. Content is king these days, and we’ll show you how to plan and produce captivating content that enriches your brand.
DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.
This webinar will enable you to raise your search engine ranking so consumers can see your business offerings first. This is a key topic for many businesses today.
This webinar will allow you to understand how search engines work, how they structure results, how they are listed and how to maximise your chances of getting to the top of the rankings.
You will learn how to monitor and assess the known factors affecting your search ranking, find out what people are searching for and establish current search trends. To ensure maximum success we will brief you on how to keep up to date with search algorithm changes and how to avoid violations and penalties applied by search engines. By the end of this webinar, you will be understand the factors affecting your search engine rankings and act to improve your position.
DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.
Discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience.
What to expect from this webinar
Video captures people’s attention online and is important for engaging with your target audience.
Learn how to:
- Create a short and effective video.
- How to plan, shoot, edit and upload it without special kit or expertise.
- Get to know the various digital platforms that can be utilised to view and share video content.
- See what editing apps are available and how to add music and subtitles.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.
Get Free Social Media & Digital Marketing Tips!