Web and Social Media Analytics – DigitalBoost Webinar

This webinar (previously called Website Analytics) unlocks Google analytics so you can clearly see where your website traffic is coming from and why, transforming your website’s effectiveness.


What to expect from this webinar

Analytics is an incredibly powerful tool for all businesses with an online presence, and by the end of this webinar you’ll be comfortable reading, understanding and acting on analytics information.

You’ll be able to see who your online audience is and where they are coming from. Even more powerfully, you’ll be ready to use the data to improve the effectiveness of your website and/or social media presence

We’ll show you how often to check analytics, how to set goals and the most effective ways to implement analytics tools. So, when you develop your digital strategy you can be confident you will see results.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

Do you want to set up a website for your business but don’t know where to start? This webinar will guide you from the very beginning. Including whether you should build your website yourself.


What to expect from this webinar

This webinar will take you right from the beginning in curating your business website. From the need to determine website objectives, the importance of knowing who your audience is, setting clear calls to action and creating engaging content to measuring success. It will help you start to create your brand’s visual identity online, your site’s blueprint and how you can structure your site map. You will learn what’s involved in registering and maintaining your site content and options for hosting it.

This webinar will also offer guidance on when and how to outsource your website’s creation to a designer. Covering topics such as where to find a contractor, what to organise first, your structure plan and costs.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

Find out how to use the image sharing app Pinterest in your business.


What to expect from this webinar

Thinking about using Pinterest to showcase your products? Move from beinga beginner to knowing enough to gain commercial benefit from the use of Pinterest. We will cover which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

Your back office and technology requirements need to be secure, scalable and cost-effective in a COVID-19 world. This webinar will help you discover cloud services to achieve that.


What to expect from this webinar

How can you keep track of customers and manage resources efficiently? Is a cloud-based solution right for your business? How do different back office strategies compare on cost?

At the end of this webinar you’ll have:

  • Up-to-date information and tools to help you make strategic back-office decisions.
  • Real-world examples will help you understand different cloud-based platforms, their functions and their costs.
  • You will be able to identify which platforms suit your business, and how their scalability could complement your future plans.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

This webinar will enable you to raise your search engine ranking so consumers can see your business offerings first. This is a key topic for many businesses today.


This webinar will allow you to understand how search engines work, how they structure results, how they are listed and how to maximise your chances of getting to the top of the rankings.

You will learn how to monitor and assess the known factors affecting your search ranking, find out what people are searching for and establish current search trends. To ensure maximum success we will brief you on how to keep up to date with search algorithm changes and how to avoid violations and penalties applied by search engines. By the end of this webinar, you will be understand the factors affecting your search engine rankings and act to improve your position.

DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.

A webinar for businesses that already use Twitter as part of their digital marketing strategy and wish to produce more engaging content to reach a wider audience.


What to expect from this webinar

This webinar will help you develop and hone your social media strategy in order to amplify your message. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to create them.

You will also learn about:

  • The features of Hootsuite to help you manage and integrate your social media accounts.
  • Advanced techniques for creating and publishing content, and delegating tasks to other team members.
  • Legal requirements and best practice

Find out how to use the image sharing app Instagram in your business.


What to expect from this webinar

Thinking about using Instagram to communicate with customers and of course potential customers? Want to showcase your products or services using it? During this webinar we will cover:

  • Moving from being a beginner to knowing enough to gain commercial benefit from the use of Instagram.
  • Learn which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

Discover the opportunities that Facebook may open up and the things to consider when deciding whether it’s the best platform for your business.

What to expect from this webinar

Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy.

See the stats you can get from the system that may help you find who your most interested customers/clients are.

Understand Facebook advertising, selling via Facebook, and how and what to post.

DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.

Need to improve the effectiveness of your current eCommerce business? This webinar will help you consider the right parameters.


What to expect from this webinar

What’s the best way to sell your products online? The key to improving your eCommerce business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using eBay or Amazon, neither or both? This webinar will also take you through the factors to consider to increase the efficiency of an eCommerce offering. This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

This webinar (previously called Website Analytics) unlocks Google analytics so you can clearly see where your website traffic is coming from and why, transforming your website’s effectiveness.


What to expect from this webinar

Analytics is an incredibly powerful tool for all businesses with an online presence, and by the end of this webinar you’ll be comfortable reading, understanding and acting on analytics information.

You’ll be able to see who your online audience is and where they are coming from. Even more powerfully, you’ll be ready to use the data to improve the effectiveness of your website and/or social media presence

We’ll show you how often to check analytics, how to set goals and the most effective ways to implement analytics tools. So, when you develop your digital strategy you can be confident you will see results.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

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