Web and Social Media Analytics – DigitalBoost Webinar

This webinar (previously called Website Analytics) unlocks Google analytics so you can clearly see where your website traffic is coming from and why, transforming your website’s effectiveness.


What to expect from this webinar

Analytics is an incredibly powerful tool for all businesses with an online presence, and by the end of this webinar you’ll be comfortable reading, understanding and acting on analytics information.

You’ll be able to see who your online audience is and where they are coming from. Even more powerfully, you’ll be ready to use the data to improve the effectiveness of your website and/or social media presence

We’ll show you how often to check analytics, how to set goals and the most effective ways to implement analytics tools. So, when you develop your digital strategy you can be confident you will see results.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

Discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience.


What to expect from this webinar

Video captures people’s attention online and is important for engaging with your target audience.

Learn how to:

  • Create a short and effective video
  • How to plan, shoot, edit and upload it without special kit or expertise.
  • Get to know the various digital platforms that can be utilised to view and share video content.
  • See what editing apps are available and how to add music and subtitles.

This is a ‘DigitalBoost’ webinar which is funded by Digital Scotland and delivered by Business Gateway.

Discover the opportunities that Facebook may open up and the things to consider when deciding whether it’s the best platform for your business.

What to expect from this webinar

Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy.

See the stats you can get from the system that may help you find who your most interested customers/clients are.

Understand Facebook advertising, selling via Facebook, and how and what to post.

DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.

A webinar for businesses that already use Twitter as part of their digital marketing strategy and wish to produce more engaging content to reach a wider audience.


What to expect from this webinar

This webinar will help you develop and hone your social media strategy in order to amplify your message. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to create them.

You will also learn about:

  • The features of Hootsuite to help you manage and integrate your social media accounts.
  • Advanced techniques for creating and publishing content, and delegating tasks to other team members.
  • Legal requirements and best practice

This webinar will enable you to raise your search engine ranking so consumers can see your business offerings first. This is a key topic for many businesses today.


This webinar will allow you to understand how search engines work, how they structure results, how they are listed and how to maximise your chances of getting to the top of the rankings.

You will learn how to monitor and assess the known factors affecting your search ranking, find out what people are searching for and establish current search trends. To ensure maximum success we will brief you on how to keep up to date with search algorithm changes and how to avoid violations and penalties applied by search engines. By the end of this webinar, you will be understand the factors affecting your search engine rankings and act to improve your position.

DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.

Digital marketing can deliver real business results and this webinar will show you a practical strategy to help your business.


What to expect from this webinar

This webinar will guide you through the steps needed to create a digital marketing strategy to meet your business objectives and create more leads.

We will cover:

  • Establishing what your customers are looking for, providing relevant content, content publication and content amplification©.
  • Setting measurable goals, prioritising digital mediums, sourcing content and competitor analysis

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

Want to boost your business with LinkedIn? Join this webinar, and we’ll take you beyond networking by showing you how it can market your products and promote your brand.

LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you have to learn how to use it, and this webinar gives you expert guidance. You’ll create a LinkedIn strategy to supercharge your business via marketing and brand promotion initiatives.

You’ll learn when to use personal and company profiles and how to optimise them for maximum visibility. Content is king these days, and we’ll show you how to plan and produce captivating content that enriches your brand.

DigitalBoost webinars are funded by Digital Scotland and delivered by Business Gateway.

A webinar for people currently using email marketing and who want to improve their understanding of how to boost engagement, conversion and sales. Vital during the Coronavirus pandemic.


What to expect from this webinar

By the end of this webinar, you will be able to understand how to:

  • Target the right audiences
  • Create a quality marketing email and how to measure its effectiveness.
  • Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels.
  • Identify the different components of a successful email campaign, including design, HTML v text and other formats.
  • Social media, marketing, optimising and measuring your campaign
  • Legal requirements that you need to follow will also be covered.

This webinar (previously called Website Analytics) unlocks Google analytics so you can clearly see where your website traffic is coming from and why, transforming your website’s effectiveness.


What to expect from this webinar

Analytics is an incredibly powerful tool for all businesses with an online presence, and by the end of this webinar you’ll be comfortable reading, understanding and acting on analytics information.

You’ll be able to see who your online audience is and where they are coming from. Even more powerfully, you’ll be ready to use the data to improve the effectiveness of your website and/or social media presence

We’ll show you how often to check analytics, how to set goals and the most effective ways to implement analytics tools. So, when you develop your digital strategy you can be confident you will see results.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

Find out how to use the image sharing app Instagram in your business.


What to expect from this webinar

Thinking about using Instagram to communicate with customers and of course potential customers? Want to showcase your products or services using it? During this webinar we will cover:

  • Moving from being a beginner to knowing enough to gain commercial benefit from the use of Instagram.
  • Learn which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

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