Onboard your company to Slack
Slack is an excellent platform to improve internal communication between employees and third parties which will minimise the number of emails that are being sent.
In this workshop, we will show you how Slack can improve efficiency, communication in your business
- Set up your Workspace on Slack
- Define roles and responsibilities
- Setting up the communication channels
- Introduce Slack into your business or organisation
- New employee onboarding
- File sharing
- Slack on desktop and mobile
- How secure is Slack?
Find out why you should be using LinkedIn and how to make the most of this B2B platform.
LinkedIn is more than a networking tool; it is a platform that can be used to generate leads, market your products and services, and raise brand awareness. In this course we will teach you how to make the most of this professional platform and optimise your personal profile and company page. As this is a hands-on, practical course please take your laptop or tablet.
The course will be delivered online via Zoom.
What will I learn?
- Maximising the effectiveness of your personal profile
- The right content for your status updates and articles
- Best way to connect with potential clients/leads
- Optimising the company page
- Advertising on LinkedIn
Who should take this course?
This course is ideally suited to:
– Sales and Marketing managers
– Business Development executives
– Business Owners/Directors
– PR and Marketing Professionals
looking to increase the effectiveness of their presence on Linkedin
Want to learn how to boost your ranking on Google or Bing? Our intermediate SEO training course will deliver the knowledge and skills needed to improve your search engine rankings.
With businesses and your competitors fighting to get to the top of search results, understanding the latest SEO ranking factors and Search Engine Optimisation techniques is vital. On our SEO courses, you’ll learn to optimise your website to satisfy your growing visitors, rank highly on search engines and increase your traffic.
This course provides an excellent starting point, covering a wide range of SEO topics and techniques needed to increase the presence of your website. We will also teach you actionable skills to run a successful SEO campaign and identify quick wins to help your site to rank higher and increase your traffic from search engines. By the end of this one day course, you will have a strong understanding of SEO fundamentals including technical considerations, page optimisation and link building.
This group workshop will be delivered via Zoom. We also offer private training courses which are ideal if you have a team you want to bring up to speed on how to effectively use SEO to grow your business.
Find out why you should be using LinkedIn and how to make the most of this B2B platform.
LinkedIn is more than a networking tool; it is a platform that can be used to generate leads, market your products and services, and raise brand awareness. In this course we will teach you how to make the most of this professional platform and optimise your personal profile and company page. As this is a hands-on, practical course please take your laptop or tablet.
The course will take place at The Green House Business Centre, located centrally in Inverness.
What will I learn?
- Maximising the effectiveness of your personal profile
- The right content for your status updates and articles
- Best way to connect with potential clients/leads
- Optimising the company page
- Advertising on LinkedIn
Who should take this course?
This course is ideally suited to:
– Sales and Marketing managers
– Business Development executives
– Business Owners/Directors
– PR and Marketing Professionals
looking to increase the effectiveness of their presence on Linkedin
Learn how content marketing is used to attract and retain a clearly defined audience, which in turn helps to grow your business.
Content Marketing is a strategic marketing approach which involves creating content that is relevant and helpful to your audience, which builds trust and loyalty, and drives action. This course will take you through the stages of creating a content marketing strategy; looking at audience personas, different types of content, generating content ideas, and tools for creating content.
The group course will take place at The Green House Business Centre, located centrally in Inverness. We also offer private training courses which are ideal if you have a team you want to bring up to speed on how to use content marketing to grow your business.
What will I learn?
- What content marketing is and how it can grow your business
- The importance of knowing your audience
- The stages of a content marketing strategy
- Tools and tips for creating different types of content
- How to create an effective blog post
Who should take this course?
Anyone who wants to develop and strengthen their content marketing knowledge and skills, from small business owners to professionals currently working in a digital marketing or PR role who would benefit from a fuller and more current working knowledge of content marketing.
Develop and strengthen your digital marketing skills.
The Professional Digital Marketing course has been created specifically to address digital needs and skills gaps for marketing professionals, digital marketers and small business owners. The course delivers the tools needed to meet the challenges of the economy today and tomorrow.
This is a practical course delivered by high calibre digital marketing experts, packed with up-to-date tools, industry trends and practical insights.
The course is made up of 5 full-day masterclasses. You can choose to attend the whole week or select course days that meet your specific needs.
COURSE OVERVIEW
Day 1: Mastering Google and Social Media Advertising
Day 2: Creating Engaging Visual Content
Day 3: LinkedIn for B2B Marketeers
Day 4: Digital Growth Strategies
Day 5: Improve Your Ranking on Google with Search Engine Optimisation
Level: Intermediate to advanced
Admission requirements: Participants need to have significant experience working in digital marketing or a relevant qualification.
Who is it for?
- Experienced digital marketing professionals keen to update their skills to stay on top of their game
- Traditional marketing professionals and small business owners looking to implement a successful digital marketing strategy and get the most out of their social media channels
Create a long-term digital strategy and a short-term action plan for your business.
Find out how digitisation can help your business grow and leave with a knowledge of a range of tools, techniques and frameworks to implement your growth plans in this intermediate course.
The course will take place at The Green House Business Centre, located centrally in Inverness.
What will I learn?
- Why bring your business into the digital world
- Define your business goals and marketing objectives
- Identify business needs and objectives that could benefit from digital tools
- Identify the right digital solutions for your business
- How to choose 3rd party software/apps/cloud services
- Business continuity – practical tips to avoid digital risks, cost-effective cyber security
- Create a digital marketing strategy to support your growth objectives
- Define your target customer
- Choosing and evaluating digital marketing channels
- How to measure results on investment
Level: Intermediate to advanced
Create a strategic plan for online advertising.
Take your search and social advertising to the next level at this practical and hands-on intermediate course. You’ll receive in-depth training on best practices for online advertising, and how to create successful search and social advertising campaigns.
The course will take place at The Green House Business Centre, located centrally in Inverness. Delegates can also follow this course via Zoom.
What will I learn?
- Search engine advertising: Google Adwords, Pay per Click
- Social media advertising: Facebook Ads, Twitter and Instagram advertising
- Remarketing
- How to analyse return on investment
- How to create a strategic plan for advertising
Level: Intermediate to advanced
Want to learn how to boost your ranking on Google or Bing? Our Inverness based SEO training course will deliver the knowledge and skills needed to improve your search engines rankings.
With businesses fighting to get to the top of search results, understanding the latest SEO ranking factors and Search Engine Optimisation techniques is vital. On our SEO courses, you’ll learn to optimise your website to satisfy your growing visitors, rank highly on search engines and increase your traffic.
What will I learn?
This course provides an excellent starting point, covering a wide range of SEO topics and techniques needed to increase the presence of your website. We will also teach you actionable skills to run a successful SEO campaign and identify quick wins to help your site to rank higher and increase your traffic from search engines. By the end of this one day course, you will have a strong understanding of SEO fundamentals including technical considerations, page optimisation and link building.
This course is part of the 5-day Professional Digital Marketing course (28th Oct – 1st Nov) by Tuminds Digital Business School. You can book the full week or any of the one-day courses. This group workshop will take place at The Green House Business Centre, located centrally in Inverness.
Videos help to capture attention in busy news feeds and deliver your message effectively.
Video is the key content trend – all platforms are becoming more video-focussed. Video posts get at least 59% more engagement than other post types.
In this hands-on, practical course you will learn a range of tools and techniques to create engaging videos for social media. The morning session will cover filming tips and best practice, and in the afternoon you will put what you’ve learnt into practice: planning, shooting and editing a video on a mobile device.
The Videos for Mobile course is aimed at individuals who are just starting out with creating video content and want to learn the basics, or develop their knowledge.
This group course will take place at The Green House business centre, located centrally in Inverness. All of our social media courses are designed and delivered by digital marketing experts.
What will I learn?
- Why video should be part of your marketing strategy
- Types of video
- Best practice tips for shooting video
- How to edit a video on your mobile device using a popular video-editing app
Who should take this course?
Anyone who has an interest in creating videos for social media on a mobile device. This would suit small business owners and those working in a digital marketing role.
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