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Digital and Social Media Strategy

At Tuminds, we help organisations create clear, actionable digital strategies that align with business goals and deliver measurable results.


Social Media Strategy

A successful social media strategy does far more than just increase follower counts. It’s much more about building genuine connections with your audience, strengthening trust, and creating opportunities for meaningful engagement with your customers, stakeholders, and wider communities. When done right, social media supports your brand reputation, enhances customer experience, and contributes directly to your wider marketing and organisational goals.

At Tuminds, we work in close partnership with your team to ensure your social media activity is purposeful, consistent, and aligned with the bigger picture.

Content Strategy 1
Content Strategy 2

Together we’ll:

  • Define clear, achievable social media objectives
  • Identify your priority audiences
  • Select the right platforms based on audience insights
  • Craft compelling messaging that resonates with each audience segment
  • Introduce content calendar planning tools
  • Implement tools to monitor, measure, and evaluate performance

Digital Strategy

A digital strategy is key in outlining how you plan to use other digital channels, like email marketing, PPC campaigns, website and SEO, to achieve your goals and connect with your target audience.

We work together on all the social media aspects as above and also:

  • Analyse what your competitors are doing
  • Track, measure and analyse your website and social media analytics
  • Set objectives and goals for social media, PPC, SEO and email marketing
  • Analyse your social media and email activity
  • Provide recommendations and an action plan for social media, PPC, SEO and email marketing

Why work with Tuminds?

With over 19 years of experience in digital marketing strategy, we have supported public and private sector organisations, national brands, and in-house marketing teams to:

  • Build stronger online visibility and authority
  • Plan and execute targeted digital campaigns
  • Align digital activity with wider business goals
  • Improve stakeholder engagement and customer loyalty
  • Upskill internal teams with hands-on training and ongoing support

Organisations we have supported with Digital Strategy

Call us today to discuss how our social media and digital strategies can benefit your business.

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