Social Media Strategy

At Tuminds, we focus on developing social media strategies that are easy to understand and work. A good social media strategy will allow you to pinpoint how to direct your social media efforts to achieve your business goals and align activities with your business culture.

We introduce you to concepts such as content calendars, engagement plans and interaction or content approaches that ensure you reach the right people, at the right time with the right message.

We work together to:

  • Set clear social media goals that align with your business and marketing objectives
  • Identify your key social media audience(s)
  • Analyse what your competitors are doing
  • Develop effective social media messages
  • Select the most appropriate social media platforms/channels
  • Track, measure and interpret your social media analytics
  • Identify your social media return on investment (ROI).

Tuminds has over 10 years’ experience of helping businesses and organisations achieve their objectives, increase market share and improve relationships and loyalty with customers. We can also help you plan and run social media campaigns or one-off promotional events.

If you employ staff, Tuminds can also help develop an effective social media policy. This ensures your employees understand their social media responsibilities and encourages them to become social media advocates or ambassadors for your business.

Understanding your needs

″Rene has excellent interaction skills with his audience and can easily adjust his responses appropriately to match the understanding and skill levels of his questioners. He is very much a 'people person' and gets to fully understand the needs of your business/organisation before delivering any training, instruction or advice.″ - James Martin, Inverness Leisure