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Email Marketing Techniques and Tips to Drive More Sales

Learn the tools to plan, implement and deploy a successful email marketing campaign

Email marketing offers a low cost, direct and personal way to communicate with your target audiences. Our hands-on, practical email marketing classes are designed and delivered by experienced digital marketing experts. This course focuses on the use of leading platforms MailChimp and Constant Contact.

Personalised One-to-One Training Delivery: This course will be tailored to you to meet your unique and personal requirements.


What will I learn?

  • Define clear objectives to help you reach achievable goals
  • Create an email strategy to improve customer retention
  • Database management
  • Optimal design and content
  • Build a quality list to improve subscriber engagement
  • GDPR and data retention laws
  • Time and day recommended to send a newsletter
  • Optimise and test list growth to promote best content
  • Email subject – practices for best results
  • Sites and applications for delivering emails
  • Tracking, reports and analysis

Who should take this course?

Anyone who wants to develop and strengthen their email marketing knowledge and skills, from small business owners to professionals currently working in a digital marketing or PR role who would benefit from a fuller and more current working knowledge of email marketing.


Duration

Four hours with a 121 follow up after 30 days included.

Event details

Price: £695.00$750.00€750.00AU$1,250.00NZ$1,295.00

Picture for Rene Looper Rene Looper

Trainer/Speaker

Intermediate