Email Marketing techniques and tips to drive more sales

Overview

Email marketing offers a low cost, direct and personal way to communicate with your target audiences. Our hands-on, practical email marketing classes are designed and delivered by experienced digital marketing experts. This course focuses on the use of leading platforms MailChimp and Constant Contact.
This group workshop will take place at The Green House Business Centre, located centrally in Inverness. We also offer private training courses which are ideal if you have a team you want to bring up to speed on how to effectively use email marketing to boost your sales.

Objectives

What will I learn?

• Define clear objectives to help you reach achievable goals
• Create an email strategy to improve customer retention
• Build a quality list to improve subscriber engagement
• Optimise and test list growth to promote best content

Who should take this course?

Anyone who wants to develop and strengthen their email marketing knowledge and skills, from small business owners to professionals currently working in a digital marketing or PR role who would benefit from a fuller and more current working knowledge of email marketing. It will provide you with the tools to plan, implement and deploy a successful email marketing campaign.

Course content

• Collection and segmentation of data
• Database management
• GDPR and data retention laws
• Optimal design and content
• Frequency of sending notifications / emails
• Time and day recommended to send a newsletter
• Email subject – practices for best results
• Sites and applications for delivering emails (needs to be reworded)
• Tracking, reports and analysis

Duration

Three hours with 121 follow up after 30 days included

How do I book?

Select the day and time that suits you best and pay directly with credit or debit card. If you rather get invoiced before attending, please get in touch with us.

Customised training

Can’t find the course you want for yourself or your team? Let us create a tailored course made up of a combination of subjects from the courses we offer. Please email us at [email protected] for further information.