Email Marketing Techniques and Tips to Drive More Sales
Learn the tools to plan, implement and deploy a successful email marketing campaign
Email marketing offers a low cost, direct and personal way to communicate with your target audiences. Our hands-on, practical email marketing classes are designed and delivered by experienced digital marketing experts. This course focuses on the use of leading platforms MailChimp and Constant Contact.
Personalised One-to-One Training Delivery: This course will be tailored to you to meet your unique and personal requirements.
What will I learn?
- Define clear objectives to help you reach achievable goals
- Create an email strategy to improve customer retention
- Database management
- Optimal design and content
- Build a quality list to improve subscriber engagement
- GDPR and data retention laws
- Time and day recommended to send a newsletter
- Optimise and test list growth to promote best content
- Email subject – practices for best results
- Sites and applications for delivering emails
- Tracking, reports and analysis
Who should take this course?
Anyone who wants to develop and strengthen their email marketing knowledge and skills, from small business owners to professionals currently working in a digital marketing or PR role who would benefit from a fuller and more current working knowledge of email marketing.
Four hours with a 121 follow up after 30 days included.