Email Marketing Masterclass (postponed)
Learn how to attract and retain customers with personalised messages that promote your content, brand, and products.
Email marketing offers a low cost, direct and personal way to communicate with your target audiences. With people being inundated with emails every day and email hosts making it easier than ever for recipients to unsubscribe it’s easy for your email marketing efforts to go unnoticed. Our email marketing courses are designed to equip you with all the skills you need to plan, create and send successful email campaigns on a regular basis.
Our hands-on, practical email marketing classes are designed and delivered by experienced digital marketing experts. This course focuses on the use of leading platforms MailChimp and Constant Contact.
This group workshop will take place at The Green House business centre, located centrally in Inverness. We also offer private training courses which are ideal if you have a team you want to bring up to speed on how to effectively use email to grow your business.
What will I learn?
- Define clear objectives to help you reach achievable goals
- Create an email strategy to improve customer retention
- Build a quality list to improve subscriber engagement
- Optimise and test list growth to promote the best content
Who should take this course?
Anyone who wants to develop and strengthen their email marketing knowledge and skills, from small business owners to professionals currently working in a digital marketing or PR role who would benefit from a fuller and more current working knowledge of email marketing. It will provide you with the tools to plan, implement and deploy a successful email campaign.