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Google Analytics 4 Mastery: Unlocking the potential of GA4

Dive into the world of Google Analytics 4 (GA4) and unlock the power of data-driven decision-making.

Our comprehensive course is designed to guide you through the complexities of GA4, helping you to understand and leverage this robust tool for your business or personal website.

Whether you’re transitioning from Universal Analytics or new to web analytics, this course equips you with the essential skills to navigate, analyse, and utilise GA4 effectively.

What will you learn?

  • Setting up and Navigating GA4: Learn how to set up your GA4 account, understand the new interface, and navigate the key features.
  • Understanding Reports and Data: Gain insights into custom and standard reports, and learn how to interpret the data effectively.
  • Event Tracking and Conversion: Discover how to track user interactions and conversions, a crucial aspect of understanding website performance.
  • Audience Analysis: Learn how to segment and analyse your audience to tailor your marketing and content strategies.
  • Data-Driven Decision Making: Utilise GA4 data to make informed decisions about your website and marketing strategies.
  • Transitioning from Universal Analytics: Understand the differences between GA4 and Universal Analytics, and learn how to smoothly transition to GA4.

Who should take this course?

This course is ideal for:

  • Website owners and marketers looking to leverage the latest analytics technology.
  • SEO specialists and digital marketers seeking to deepen their analytics skills.
  • Business owners and individuals who wish to make data-driven decisions to improve their online presence.

Personalised One-to-One Training Delivery

This is a 1-2-1 course that will be tailored to you to meet your unique and personal requirements.

Depending on your location, we can deliver this GA4 training session online, at our Inverness (Scotland) training centre, or directly at your premises.


This practical GA4 course lasts 3 hours and includes a complimentary 1-2-1 follow-up call 30 days after delivery.

Event details

Price: £795.00$495.00€895.00AU$750.00NZ$800.00

Picture for Alastair Miller Alastair Miller